#70313E
Closest named color: Purple Brown (#673A3F). oklch(40.3% 0.09 9.1), rgb(112, 49, 62).
Aa
White text reads best on this color (9.55:1).
About this color
#70313E is a dark, moderately saturated red. In OKLCH its lightness is 40%, its chroma 0.090 and its hue 9°. Its hue sits on the warm side of the wheel. The nearest named color is Purple Brown (#673A3F), ΔE 0.027 away. White text reads best on it, at 9.55:1.
| Hue family | Reds |
| Lightness | dark (40%) |
| Chroma | moderately saturated (0.090) |
| Temperature | warm |
| Nearest name | Purple Brown (#673A3F) |
| Black text | 2.19:1 |
| White text | 9.55:1 |
Values
| HEX | #70313E |
| RGB | rgb(112, 49, 62) |
| HSL | hsl(348, 39%, 32%) |
| OKLCH | oklch(40.3% 0.09 9.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #70313E | 9.55:1 | AAA | Lc -96.0 | Preferred for body text |
| Black text on #70313E | 2.19:1 | Fails | Lc 12.3 | Not readable |
| #70313E text on white | 9.55:1 | AAA | Lc 91.7 | Preferred for body text |
| #70313E text on black | 2.19:1 | Fails | Lc -10.7 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF4F4
oklch(97.2% 0.006 17.3)
-
Step 100
100
#F4E6E8
oklch(93.7% 0.015 7.5)
-
Step 200
200
#ECD2D5
oklch(88.6% 0.029 9.8)
-
Step 300
300
#E0B3B9
oklch(80.9% 0.053 9.3)
-
Step 400
400
#CF8B95
oklch(70.8% 0.084 9.8)
-
Step 500
500
#C06C7C
oklch(63% 0.108 8.4)
-
Step 600
600
#AC5365
oklch(55.7% 0.117 8.9)
-
Step 700
700
#934354
oklch(49.1% 0.109 8.6)
-
Step 800
800 (this color)
#70313E
oklch(40.3% 0.09 9.1)
-
Step 900
900
#61313A
oklch(37.8% 0.07 9)
-
Step 950
950
#391D22
oklch(27.1% 0.044 9)
#70313E with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3D3E3E | 0.100 |
| Deuteranopia (no green cones) | #4D4A3D | 0.092 |
| Tritanopia (no blue cones) | #792A36 | 0.022 |
| Achromatopsia (no color) | #454545 | 0.091 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #70313E
#70313E
oklch(40.3% 0.09 9.1)
- #005450
#005450
oklch(40.2% 0.07 189.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #70313E, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple Brown #673A3F ΔE 0.027
- Brownish Purple #76424E ΔE 0.046
- Chestnut #742802 ΔE 0.065
- Wine Red #7B0323 ΔE 0.066
- Bordeaux #7B002C ΔE 0.066
- Wine #80013F ΔE 0.070
- Red Purple #820747 ΔE 0.071
- Merlot #730039 ΔE 0.072
Use #70313E in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.