#70304D
Closest named color: Purple Brown (#673A3F). oklch(40.6% 0.097 353.9), rgb(112, 48, 77).
Aa
White text reads best on this color (9.46:1).
About this color
#70304D is a dark, moderately saturated red. In OKLCH its lightness is 41%, its chroma 0.097 and its hue 354°. Its hue sits on the warm side of the wheel. The nearest named color is Purple Brown (#673A3F), ΔE 0.042 away. White text reads best on it, at 9.46:1.
| Hue family | Reds |
| Lightness | dark (41%) |
| Chroma | moderately saturated (0.097) |
| Temperature | warm |
| Nearest name | Purple Brown (#673A3F) |
| Black text | 2.21:1 |
| White text | 9.46:1 |
Values
| HEX | #70304D |
| RGB | rgb(112, 48, 77) |
| HSL | hsl(333, 40%, 31%) |
| OKLCH | oklch(40.6% 0.097 353.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #70304D | 9.46:1 | AAA | Lc -95.8 | Preferred for body text |
| Black text on #70304D | 2.21:1 | Fails | Lc 12.5 | Not readable |
| #70304D text on white | 9.46:1 | AAA | Lc 91.4 | Preferred for body text |
| #70304D text on black | 2.21:1 | Fails | Lc -10.9 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF3F6
oklch(97% 0.008 349.2)
-
Step 100
100
#F3E6EA
oklch(93.6% 0.015 356.6)
-
Step 200
200
#EBD1DA
oklch(88.5% 0.031 354.8)
-
Step 300
300
#DFB2C3
oklch(80.9% 0.057 353.8)
-
Step 400
400
#CE89A5
oklch(70.8% 0.091 353.7)
-
Step 500
500
#BF6A8E
oklch(63.1% 0.116 354.1)
-
Step 600
600
#AA5078
oklch(55.5% 0.126 354.1)
-
Step 700
700
#924165
oklch(49.2% 0.117 354.4)
-
Step 800
800 (this color)
#70304D
oklch(40.6% 0.097 353.9)
-
Step 900
900
#602F44
oklch(37.7% 0.076 354.3)
-
Step 950
950
#381C28
oklch(26.9% 0.047 353.6)
#70304D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #393F4E | 0.106 |
| Deuteranopia (no green cones) | #4A4A4B | 0.096 |
| Tritanopia (no blue cones) | #782D3B | 0.032 |
| Achromatopsia (no color) | #464646 | 0.098 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #70304D
#70304D
oklch(40.6% 0.097 353.9)
- #005746
#005746
oklch(40.7% 0.078 173.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #70304D, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple Brown #673A3F ΔE 0.042
- Brownish Purple #76424E ΔE 0.049
- Red Purple #820747 ΔE 0.061
- Wine #80013F ΔE 0.064
- Velvet #750851 ΔE 0.064
- Merlot #730039 ΔE 0.069
- Bordeaux #7B002C ΔE 0.072
- Red Wine #8C0034 ΔE 0.076
Use #70304D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.