#70304C
Closest named color: Purple Brown (#673A3F). oklch(40.6% 0.096 354.8), rgb(112, 48, 76).
Aa
White text reads best on this color (9.47:1).
About this color
#70304C is a dark, moderately saturated red. In OKLCH its lightness is 41%, its chroma 0.096 and its hue 355°. Its hue sits on the warm side of the wheel. The nearest named color is Purple Brown (#673A3F), ΔE 0.041 away. White text reads best on it, at 9.47:1.
| Hue family | Reds |
| Lightness | dark (41%) |
| Chroma | moderately saturated (0.096) |
| Temperature | warm |
| Nearest name | Purple Brown (#673A3F) |
| Black text | 2.21:1 |
| White text | 9.47:1 |
Values
| HEX | #70304C |
| RGB | rgb(112, 48, 76) |
| HSL | hsl(334, 40%, 31%) |
| OKLCH | oklch(40.6% 0.096 354.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #70304C | 9.47:1 | AAA | Lc -95.8 | Preferred for body text |
| Black text on #70304C | 2.21:1 | Fails | Lc 12.5 | Not readable |
| #70304C text on white | 9.47:1 | AAA | Lc 91.5 | Preferred for body text |
| #70304C text on black | 2.21:1 | Fails | Lc -10.9 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF3F6
oklch(97% 0.008 349.2)
-
Step 100
100
#F3E6EA
oklch(93.6% 0.015 356.6)
-
Step 200
200
#EBD1DA
oklch(88.5% 0.031 354.8)
-
Step 300
300
#DFB2C2
oklch(80.8% 0.056 355.2)
-
Step 400
400
#CE89A4
oklch(70.8% 0.091 354.6)
-
Step 500
500
#BF6A8D
oklch(63% 0.115 354.8)
-
Step 600
600
#AA5077
oklch(55.5% 0.126 354.7)
-
Step 700
700
#924164
oklch(49.2% 0.116 355.1)
-
Step 800
800 (this color)
#70304C
oklch(40.6% 0.096 354.8)
-
Step 900
900
#602F44
oklch(37.7% 0.076 354.3)
-
Step 950
950
#381C28
oklch(26.9% 0.047 353.6)
#70304C with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #393F4D | 0.106 |
| Deuteranopia (no green cones) | #4A4A4A | 0.097 |
| Tritanopia (no blue cones) | #782C3B | 0.031 |
| Achromatopsia (no color) | #464646 | 0.097 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #70304C
#70304C
oklch(40.6% 0.096 354.8)
- #005647
#005647
oklch(40.5% 0.076 175.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #70304C, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple Brown #673A3F ΔE 0.041
- Brownish Purple #76424E ΔE 0.049
- Red Purple #820747 ΔE 0.061
- Wine #80013F ΔE 0.064
- Velvet #750851 ΔE 0.065
- Merlot #730039 ΔE 0.069
- Bordeaux #7B002C ΔE 0.071
- Wine Red #7B0323 ΔE 0.075
Use #70304C in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.