#70304B
Closest named color: Purple Brown (#673A3F). oklch(40.5% 0.096 355.8), rgb(112, 48, 75).
Aa
White text reads best on this color (9.48:1).
About this color
#70304B is a dark, moderately saturated red. In OKLCH its lightness is 41%, its chroma 0.096 and its hue 356°. Its hue sits on the warm side of the wheel. The nearest named color is Purple Brown (#673A3F), ΔE 0.040 away. White text reads best on it, at 9.48:1.
| Hue family | Reds |
| Lightness | dark (41%) |
| Chroma | moderately saturated (0.096) |
| Temperature | warm |
| Nearest name | Purple Brown (#673A3F) |
| Black text | 2.21:1 |
| White text | 9.48:1 |
Values
| HEX | #70304B |
| RGB | rgb(112, 48, 75) |
| HSL | hsl(335, 40%, 31%) |
| OKLCH | oklch(40.5% 0.096 355.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #70304B | 9.48:1 | AAA | Lc -95.8 | Preferred for body text |
| Black text on #70304B | 2.21:1 | Fails | Lc 12.5 | Not readable |
| #70304B text on white | 9.48:1 | AAA | Lc 91.5 | Preferred for body text |
| #70304B text on black | 2.21:1 | Fails | Lc -10.9 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF3F5
oklch(97% 0.008 357.8)
-
Step 100
100
#F4E6EA
oklch(93.7% 0.016 358.1)
-
Step 200
200
#EBD1DA
oklch(88.5% 0.031 354.8)
-
Step 300
300
#DFB2C2
oklch(80.8% 0.056 355.2)
-
Step 400
400
#CE89A3
oklch(70.7% 0.09 355.4)
-
Step 500
500
#BF6A8C
oklch(63% 0.115 355.5)
-
Step 600
600
#AA5176
oklch(55.6% 0.124 355.7)
-
Step 700
700
#924163
oklch(49.1% 0.116 355.9)
-
Step 800
800 (this color)
#70304B
oklch(40.5% 0.096 355.8)
-
Step 900
900
#602F43
oklch(37.6% 0.075 355.5)
-
Step 950
950
#381C27
oklch(26.9% 0.047 355.7)
#70304B with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #393E4C | 0.106 |
| Deuteranopia (no green cones) | #4A4A49 | 0.097 |
| Tritanopia (no blue cones) | #782C3A | 0.031 |
| Achromatopsia (no color) | #464646 | 0.097 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #70304B
#70304B
oklch(40.5% 0.096 355.8)
- #005647
#005647
oklch(40.5% 0.076 175.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #70304B, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple Brown #673A3F ΔE 0.040
- Brownish Purple #76424E ΔE 0.048
- Red Purple #820747 ΔE 0.062
- Wine #80013F ΔE 0.064
- Velvet #750851 ΔE 0.066
- Merlot #730039 ΔE 0.068
- Bordeaux #7B002C ΔE 0.070
- Wine Red #7B0323 ΔE 0.074
Use #70304B in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.