#703031
Closest named color: Purple Brown (#673A3F). oklch(39.8% 0.091 21.2), rgb(112, 48, 49).
Aa
White text reads best on this color (9.73:1).
About this color
#703031 is a dark, moderately saturated red. In OKLCH its lightness is 40%, its chroma 0.091 and its hue 21°. Its hue sits on the warm side of the wheel. The nearest named color is Purple Brown (#673A3F), ΔE 0.030 away. White text reads best on it, at 9.73:1.
| Hue family | Reds |
| Lightness | dark (40%) |
| Chroma | moderately saturated (0.091) |
| Temperature | warm |
| Nearest name | Purple Brown (#673A3F) |
| Black text | 2.15:1 |
| White text | 9.73:1 |
Values
| HEX | #703031 |
| RGB | rgb(112, 48, 49) |
| HSL | hsl(359, 40%, 31%) |
| OKLCH | oklch(39.8% 0.091 21.2) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #703031 | 9.73:1 | AAA | Lc -96.4 | Preferred for body text |
| Black text on #703031 | 2.15:1 | Fails | Lc 11.8 | Not readable |
| #703031 text on white | 9.73:1 | AAA | Lc 92.1 | Preferred for body text |
| #703031 text on black | 2.15:1 | Fails | Lc -10.3 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FCF3F3
oklch(97.1% 0.01 17.3)
-
Step 100
100
#F7E5E4
oklch(93.6% 0.02 21.4)
-
Step 200
200
#F1D0CE
oklch(88.5% 0.037 22)
-
Step 300
300
#EAB0AD
oklch(81% 0.068 22.1)
-
Step 400
400
#DC8483
oklch(70.6% 0.109 20.9)
-
Step 500
500
#D06264
oklch(63% 0.14 20.8)
-
Step 600
600
#BC464B
oklch(55.7% 0.152 21.1)
-
Step 700
700
#A1373C
oklch(49.1% 0.14 21.3)
-
Step 800
800
#832E32
oklch(42.7% 0.117 20.8)
-
Step 900
900 (this color)
#703031
oklch(39.8% 0.091 21.2)
-
Step 950
950
#3E191A
oklch(26.9% 0.058 20.1)
#703031 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3F3C31 | 0.097 |
| Deuteranopia (no green cones) | #4F4930 | 0.090 |
| Tritanopia (no blue cones) | #7A2631 | 0.027 |
| Achromatopsia (no color) | #444444 | 0.092 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #703031
#703031
oklch(39.8% 0.091 21.2)
- #005256
#005256
oklch(39.9% 0.068 200.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #703031, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple Brown #673A3F ΔE 0.030
- Chestnut #742802 ΔE 0.045
- Brownish Purple #76424E ΔE 0.056
- Wine Red #7B0323 ΔE 0.062
- Red Brown #8B2E16 ΔE 0.062
- Reddy Brown #6E1005 ΔE 0.065
- Bordeaux #7B002C ΔE 0.066
- Maroon #800000 ΔE 0.069
Use #703031 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.