#702D35
Closest named color: Purple Brown (#673A3F). oklch(39.4% 0.095 15.3), rgb(112, 45, 53).
Aa
White text reads best on this color (9.92:1).
About this color
#702D35 is a dark, moderately saturated red. In OKLCH its lightness is 39%, its chroma 0.095 and its hue 15°. Its hue sits on the warm side of the wheel. The nearest named color is Purple Brown (#673A3F), ΔE 0.033 away. White text reads best on it, at 9.92:1.
| Hue family | Reds |
| Lightness | dark (39%) |
| Chroma | moderately saturated (0.095) |
| Temperature | warm |
| Nearest name | Purple Brown (#673A3F) |
| Black text | 2.11:1 |
| White text | 9.92:1 |
Values
| HEX | #702D35 |
| RGB | rgb(112, 45, 53) |
| HSL | hsl(353, 43%, 31%) |
| OKLCH | oklch(39.4% 0.095 15.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #702D35 | 9.92:1 | AAA | Lc -96.7 | Preferred for body text |
| Black text on #702D35 | 2.11:1 | Fails | Lc 11.4 | Not readable |
| #702D35 text on white | 9.92:1 | AAA | Lc 92.5 | Preferred for body text |
| #702D35 text on black | 2.11:1 | Fails | Lc -9.9 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FCF3F3
oklch(97.1% 0.01 17.3)
-
Step 100
100
#F7E5E5
oklch(93.6% 0.02 17.5)
-
Step 200
200
#F2CFD1
oklch(88.5% 0.039 14)
-
Step 300
300
#EBAEB2
oklch(80.8% 0.072 14.4)
-
Step 400
400
#DE8289
oklch(70.7% 0.114 15.5)
-
Step 500
500
#D25F6C
oklch(63% 0.145 15.3)
-
Step 600
600
#BE4254
oklch(55.7% 0.159 15.4)
-
Step 700
700
#A33344
oklch(49.1% 0.147 15.7)
-
Step 800
800
#842B38
oklch(42.6% 0.122 15.4)
-
Step 900
900 (this color)
#702D35
oklch(39.4% 0.095 15.3)
-
Step 950
950
#3F181D
oklch(27% 0.061 14.2)
#702D35 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3C3A35 | 0.103 |
| Deuteranopia (no green cones) | #4D4833 | 0.096 |
| Tritanopia (no blue cones) | #7A2330 | 0.025 |
| Achromatopsia (no color) | #434343 | 0.096 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #702D35
#702D35
oklch(39.4% 0.095 15.3)
- #005151
#005151
oklch(39.4% 0.067 194.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #702D35, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple Brown #673A3F ΔE 0.033
- Chestnut #742802 ΔE 0.053
- Wine Red #7B0323 ΔE 0.056
- Brownish Purple #76424E ΔE 0.058
- Bordeaux #7B002C ΔE 0.059
- Reddy Brown #6E1005 ΔE 0.064
- Red Brown #8B2E16 ΔE 0.068
- Merlot #730039 ΔE 0.068
Use #702D35 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.