#702C37
Closest named color: Purple Brown (#673A3F). oklch(39.3% 0.097 12.8), rgb(112, 44, 55).
Aa
White text reads best on this color (9.97:1).
About this color
#702C37 is a dark, moderately saturated red. In OKLCH its lightness is 39%, its chroma 0.097 and its hue 13°. Its hue sits on the warm side of the wheel. The nearest named color is Purple Brown (#673A3F), ΔE 0.035 away. White text reads best on it, at 9.97:1.
| Hue family | Reds |
| Lightness | dark (39%) |
| Chroma | moderately saturated (0.097) |
| Temperature | warm |
| Nearest name | Purple Brown (#673A3F) |
| Black text | 2.10:1 |
| White text | 9.97:1 |
Values
| HEX | #702C37 |
| RGB | rgb(112, 44, 55) |
| HSL | hsl(350, 44%, 31%) |
| OKLCH | oklch(39.3% 0.097 12.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #702C37 | 9.97:1 | AAA | Lc -96.8 | Preferred for body text |
| Black text on #702C37 | 2.10:1 | Fails | Lc 11.3 | Not readable |
| #702C37 text on white | 9.97:1 | AAA | Lc 92.6 | Preferred for body text |
| #702C37 text on black | 2.10:1 | Fails | Lc -9.8 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FCF3F3
oklch(97.1% 0.01 17.3)
-
Step 100
100
#F8E4E6
oklch(93.5% 0.022 10.6)
-
Step 200
200
#F3CFD2
oklch(88.6% 0.041 12.3)
-
Step 300
300
#EBAEB3
oklch(80.9% 0.072 13.3)
-
Step 400
400
#DF818C
oklch(70.7% 0.116 13)
-
Step 500
500
#D35E70
oklch(63.1% 0.148 12.8)
-
Step 600
600
#BE4058
oklch(55.5% 0.161 12.8)
-
Step 700
700
#A43148
oklch(49.2% 0.15 13)
-
Step 800
800
#852A3B
oklch(42.7% 0.124 13.1)
-
Step 900
900 (this color)
#702C37
oklch(39.3% 0.097 12.8)
-
Step 950
950
#3F181E
oklch(27% 0.061 12.6)
#702C37 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3B3A37 | 0.106 |
| Deuteranopia (no green cones) | #4C4835 | 0.099 |
| Tritanopia (no blue cones) | #7A2230 | 0.025 |
| Achromatopsia (no color) | #424242 | 0.098 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #702C37
#702C37
oklch(39.3% 0.097 12.8)
- #005150
#005150
oklch(39.3% 0.067 193.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #702C37, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple Brown #673A3F ΔE 0.035
- Wine Red #7B0323 ΔE 0.055
- Bordeaux #7B002C ΔE 0.056
- Chestnut #742802 ΔE 0.056
- Brownish Purple #76424E ΔE 0.058
- Merlot #730039 ΔE 0.064
- Wine #80013F ΔE 0.065
- Reddy Brown #6E1005 ΔE 0.065
Use #702C37 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.