#70243D
Closest named color: Merlot (#730039). oklch(38.4% 0.11 3.6), rgb(112, 36, 61).
Aa
White text reads best on this color (10.45:1).
About this color
#70243D is a dark, moderately saturated red. In OKLCH its lightness is 38%, its chroma 0.110 and its hue 4°. Its hue sits on the warm side of the wheel. The nearest named color is Merlot (#730039), ΔE 0.044 away. White text reads best on it, at 10.45:1.
| Hue family | Reds |
| Lightness | dark (38%) |
| Chroma | moderately saturated (0.110) |
| Temperature | warm |
| Nearest name | Merlot (#730039) |
| Black text | 2.00:1 |
| White text | 10.45:1 |
Values
| HEX | #70243D |
| RGB | rgb(112, 36, 61) |
| HSL | hsl(340, 51%, 29%) |
| OKLCH | oklch(38.4% 0.11 3.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #70243D | 10.45:1 | AAA | Lc -97.6 | Preferred for body text |
| Black text on #70243D | 2.00:1 | Fails | Lc 10.4 | Not readable |
| #70243D text on white | 10.45:1 | AAA | Lc 93.5 | Preferred for body text |
| #70243D text on black | 2.00:1 | Fails | Lc -9.0 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FCF3F5
oklch(97.2% 0.01 2)
-
Step 100
100
#F9E4E8
oklch(93.7% 0.024 4.5)
-
Step 200
200
#F5CDD6
oklch(88.5% 0.046 2.9)
-
Step 300
300
#EFABBB
oklch(81% 0.082 3.6)
-
Step 400
400
#E37B98
oklch(70.6% 0.132 3.2)
-
Step 500
500
#D8557E
oklch(63.1% 0.168 3.8)
-
Step 600
600
#C33468
oklch(55.6% 0.183 3.4)
-
Step 700
700
#A82556
oklch(49.1% 0.169 3.8)
-
Step 800
800
#882147
oklch(42.6% 0.141 3.1)
-
Step 900
900 (this color)
#70243D
oklch(38.4% 0.11 3.6)
-
Step 950
950
#411523
oklch(27% 0.07 3.2)
#70243D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #33363E | 0.122 |
| Deuteranopia (no green cones) | #48453B | 0.111 |
| Tritanopia (no blue cones) | #7A1A2E | 0.030 |
| Achromatopsia (no color) | #3F3F3F | 0.111 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #70243D
#70243D
oklch(38.4% 0.11 3.6)
- #004F47
#004F47
oklch(38.4% 0.068 183.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #70243D, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Merlot #730039 ΔE 0.044
- Bordeaux #7B002C ΔE 0.044
- Wine #80013F ΔE 0.047
- Wine Red #7B0323 ΔE 0.048
- Red Purple #820747 ΔE 0.051
- Purple Brown #673A3F ΔE 0.052
- Velvet #750851 ΔE 0.057
- Red Wine #8C0034 ΔE 0.062
Use #70243D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.