#701F3D
Closest named color: Merlot (#730039). oklch(37.8% 0.116 1.9), rgb(112, 31, 61).
Aa
White text reads best on this color (10.75:1).
About this color
#701F3D is a dark, moderately saturated red. In OKLCH its lightness is 38%, its chroma 0.116 and its hue 2°. Its hue sits on the warm side of the wheel. The nearest named color is Merlot (#730039), ΔE 0.034 away. White text reads best on it, at 10.75:1.
| Hue family | Reds |
| Lightness | dark (38%) |
| Chroma | moderately saturated (0.116) |
| Temperature | warm |
| Nearest name | Merlot (#730039) |
| Black text | 1.95:1 |
| White text | 10.75:1 |
Values
| HEX | #701F3D |
| RGB | rgb(112, 31, 61) |
| HSL | hsl(338, 57%, 28%) |
| OKLCH | oklch(37.8% 0.116 1.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #701F3D | 10.75:1 | AAA | Lc -98.1 | Preferred for body text |
| Black text on #701F3D | 1.95:1 | Fails | Lc 9.9 | Not readable |
| #701F3D text on white | 10.75:1 | AAA | Lc 94.1 | Preferred for body text |
| #701F3D text on black | 1.95:1 | Fails | Lc -8.5 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FDF2F5
oklch(97.1% 0.012 358.8)
-
Step 100
100
#FAE3E8
oklch(93.6% 0.026 2.8)
-
Step 200
200
#F6CCD7
oklch(88.4% 0.049 0.6)
-
Step 300
300
#F1A9BC
oklch(80.9% 0.088 1.9)
-
Step 400
400
#E6789A
oklch(70.6% 0.14 1.7)
-
Step 500
500
#DB5081
oklch(63% 0.178 1.9)
-
Step 600
600
#C62C6B
oklch(55.5% 0.194 1.6)
-
Step 700
700
#AB1C59
oklch(49.1% 0.181 1.8)
-
Step 800
800
#8B1C49
oklch(42.8% 0.149 1.8)
-
Step 900
900 (this color)
#701F3D
oklch(37.8% 0.116 1.9)
-
Step 950
950
#421424
oklch(27.1% 0.073 1.7)
#701F3D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #30343E | 0.130 |
| Deuteranopia (no green cones) | #46433B | 0.117 |
| Tritanopia (no blue cones) | #7A142B | 0.034 |
| Achromatopsia (no color) | #3E3E3E | 0.117 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #701F3D
#701F3D
oklch(37.8% 0.116 1.9)
- #004D44
#004D44
oklch(37.7% 0.068 181.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #701F3D, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Merlot #730039 ΔE 0.034
- Bordeaux #7B002C ΔE 0.039
- Wine #80013F ΔE 0.041
- Wine Red #7B0323 ΔE 0.045
- Red Purple #820747 ΔE 0.046
- Velvet #750851 ΔE 0.050
- Red Wine #8C0034 ΔE 0.060
- Purple Brown #673A3F ΔE 0.062
Use #701F3D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.