#701F37
Closest named color: Bordeaux (#7B002C). oklch(37.6% 0.115 6.7), rgb(112, 31, 55).
Aa
White text reads best on this color (10.82:1).
About this color
#701F37 is a dark, moderately saturated red. In OKLCH its lightness is 38%, its chroma 0.115 and its hue 7°. Its hue sits on the warm side of the wheel. The nearest named color is Bordeaux (#7B002C), ΔE 0.036 away. White text reads best on it, at 10.82:1.
| Hue family | Reds |
| Lightness | dark (38%) |
| Chroma | moderately saturated (0.115) |
| Temperature | warm |
| Nearest name | Bordeaux (#7B002C) |
| Black text | 1.94:1 |
| White text | 10.82:1 |
Values
| HEX | #701F37 |
| RGB | rgb(112, 31, 55) |
| HSL | hsl(342, 57%, 28%) |
| OKLCH | oklch(37.6% 0.115 6.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #701F37 | 10.82:1 | AAA | Lc -98.2 | Preferred for body text |
| Black text on #701F37 | 1.94:1 | Fails | Lc 9.7 | Not readable |
| #701F37 text on white | 10.82:1 | AAA | Lc 94.2 | Preferred for body text |
| #701F37 text on black | 1.94:1 | Fails | Lc -8.4 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FDF2F4
oklch(97% 0.012 4.7)
-
Step 100
100
#FAE3E7
oklch(93.6% 0.026 5.7)
-
Step 200
200
#F6CDD4
oklch(88.5% 0.047 6.5)
-
Step 300
300
#F2AAB7
oklch(81% 0.086 7.3)
-
Step 400
400
#E77992
oklch(70.7% 0.138 6.8)
-
Step 500
500
#DC5178
oklch(63% 0.176 6.4)
-
Step 600
600
#C82D61
oklch(55.6% 0.192 6.5)
-
Step 700
700
#AC1D50
oklch(49.1% 0.178 6.5)
-
Step 800
800
#8C1C41
oklch(42.7% 0.148 6.9)
-
Step 900
900 (this color)
#701F37
oklch(37.6% 0.115 6.7)
-
Step 950
950
#421420
oklch(27% 0.072 7.3)
#701F37 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #313338 | 0.129 |
| Deuteranopia (no green cones) | #474335 | 0.116 |
| Tritanopia (no blue cones) | #7A1129 | 0.029 |
| Achromatopsia (no color) | #3D3D3D | 0.116 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #701F37
#701F37
oklch(37.6% 0.115 6.7)
- #004C47
#004C47
oklch(37.5% 0.065 187.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #701F37, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Bordeaux #7B002C ΔE 0.036
- Merlot #730039 ΔE 0.037
- Wine Red #7B0323 ΔE 0.039
- Wine #80013F ΔE 0.045
- Red Purple #820747 ΔE 0.052
- Claret #680018 ΔE 0.057
- Velvet #750851 ΔE 0.059
- Purple Brown #673A3F ΔE 0.060
Use #701F37 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.