#701E66
Closest named color: Rich Purple (#720058). oklch(39.5% 0.143 333.3), rgb(112, 30, 102).
Aa
White text reads best on this color (10.16:1).
About this color
#701E66 is a dark, vivid purple. In OKLCH its lightness is 40%, its chroma 0.143 and its hue 333°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Rich Purple (#720058), ΔE 0.036 away. White text reads best on it, at 10.16:1.
| Hue family | Purples |
| Lightness | dark (40%) |
| Chroma | vivid (0.143) |
| Temperature | in between |
| Nearest name | Rich Purple (#720058) |
| Black text | 2.06:1 |
| White text | 10.16:1 |
Values
| HEX | #701E66 |
| RGB | rgb(112, 30, 102) |
| HSL | hsl(307, 58%, 28%) |
| OKLCH | oklch(39.5% 0.143 333.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #701E66 | 10.16:1 | AAA | Lc -96.8 | Preferred for body text |
| Black text on #701E66 | 2.06:1 | Fails | Lc 11.3 | Not readable |
| #701E66 text on white | 10.16:1 | AAA | Lc 92.7 | Preferred for body text |
| #701E66 text on black | 2.06:1 | Fails | Lc -9.8 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FCF2FA
oklch(97.1% 0.015 332.2)
-
Step 100
100
#F7E3F3
oklch(93.6% 0.03 332.5)
-
Step 200
200
#F2CBEA
oklch(88.5% 0.06 333.2)
-
Step 300
300
#EBA7DE
oklch(81% 0.107 333.5)
-
Step 400
400
#DE73CD
oklch(70.7% 0.171 333.5)
-
Step 500
500
#D246C0
oklch(63.1% 0.219 333.4)
-
Step 600
600
#BD17AC
oklch(55.6% 0.238 333.4)
-
Step 700
700
#A20094
oklch(49.1% 0.22 333.1)
-
Step 800
800
#840C78
oklch(42.7% 0.183 333.3)
-
Step 900
900 (this color)
#701E66
oklch(39.5% 0.143 333.3)
-
Step 950
950
#3F1039
oklch(27% 0.092 333.3)
#701E66 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #1B3A68 | 0.154 |
| Deuteranopia (no green cones) | #394664 | 0.132 |
| Tritanopia (no blue cones) | #75263F | 0.074 |
| Achromatopsia (no color) | #414141 | 0.144 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #701E66
#701E66
oklch(39.5% 0.143 333.3)
- #00552B
#00552B
oklch(39.4% 0.101 153.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #701E66, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Rich Purple #720058 ΔE 0.036
- Velvet #750851 ΔE 0.041
- Grape Purple #5D1451 ΔE 0.056
- Purple #800080 ΔE 0.059
- Red Purple #820747 ΔE 0.065
- Wine #80013F ΔE 0.074
- Merlot #730039 ΔE 0.077
- Dark Magenta #8B008B ΔE 0.082
Use #701E66 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.