#701D72
Closest named color: Purple (#800080). oklch(40.1% 0.154 327), rgb(112, 29, 114).
Aa
White text reads best on this color (9.96:1).
About this color
#701D72 is a dark, vivid purple. In OKLCH its lightness is 40%, its chroma 0.154 and its hue 327°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Purple (#800080), ΔE 0.044 away. White text reads best on it, at 9.96:1.
| Hue family | Purples |
| Lightness | dark (40%) |
| Chroma | vivid (0.154) |
| Temperature | in between |
| Nearest name | Purple (#800080) |
| Black text | 2.10:1 |
| White text | 9.96:1 |
Values
| HEX | #701D72 |
| RGB | rgb(112, 29, 114) |
| HSL | hsl(299, 59%, 28%) |
| OKLCH | oklch(40.1% 0.154 327) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #701D72 | 9.96:1 | AAA | Lc -96.4 | Preferred for body text |
| Black text on #701D72 | 2.10:1 | Fails | Lc 11.8 | Not readable |
| #701D72 text on white | 9.96:1 | AAA | Lc 92.1 | Preferred for body text |
| #701D72 text on black | 2.10:1 | Fails | Lc -10.3 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FBF2FB
oklch(97.1% 0.015 325.7)
-
Step 100
100
#F7E3F6
oklch(93.7% 0.033 327.4)
-
Step 200
200
#F1CBF0
oklch(88.6% 0.065 326.9)
-
Step 300
300
#E8A6E8
oklch(80.9% 0.116 326.6)
-
Step 400
400
#DB71DC
oklch(70.7% 0.186 327)
-
Step 500
500
#CE41D2
oklch(63.1% 0.237 326.8)
-
Step 600
600
#BA01BE
oklch(55.6% 0.257 327.2)
-
Step 700
700
#9D00A1
oklch(49.1% 0.227 327)
-
Step 800
800
#820085
oklch(42.8% 0.198 327.2)
-
Step 900
900 (this color)
#701D72
oklch(40.1% 0.154 327)
-
Step 950
950
#3E0F3F
oklch(27.1% 0.098 327)
#701D72 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #0A3C74 | 0.164 |
| Deuteranopia (no green cones) | #324670 | 0.138 |
| Tritanopia (no blue cones) | #732A46 | 0.086 |
| Achromatopsia (no color) | #434343 | 0.155 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #701D72
#701D72
oklch(40.1% 0.154 327)
- #00581C
#00581C
oklch(40.1% 0.119 147.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #701D72, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple #800080 ΔE 0.044
- Rich Purple #720058 ΔE 0.050
- Velvet #750851 ΔE 0.058
- Dark Magenta #8B008B ΔE 0.069
- Grape Purple #5D1451 ΔE 0.069
- Rebecca Purple #663399 ΔE 0.075
- Red Purple #820747 ΔE 0.083
- Wine #80013F ΔE 0.093
Use #701D72 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.