#701D6F
Closest named color: Rich Purple (#720058). oklch(40% 0.152 328.5), rgb(112, 29, 111).
Aa
White text reads best on this color (10.02:1).
About this color
#701D6F is a dark, vivid purple. In OKLCH its lightness is 40%, its chroma 0.152 and its hue 328°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Rich Purple (#720058), ΔE 0.046 away. White text reads best on it, at 10.02:1.
| Hue family | Purples |
| Lightness | dark (40%) |
| Chroma | vivid (0.152) |
| Temperature | in between |
| Nearest name | Rich Purple (#720058) |
| Black text | 2.09:1 |
| White text | 10.02:1 |
Values
| HEX | #701D6F |
| RGB | rgb(112, 29, 111) |
| HSL | hsl(301, 59%, 28%) |
| OKLCH | oklch(40% 0.152 328.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #701D6F | 10.02:1 | AAA | Lc -96.5 | Preferred for body text |
| Black text on #701D6F | 2.09:1 | Fails | Lc 11.7 | Not readable |
| #701D6F text on white | 10.02:1 | AAA | Lc 92.3 | Preferred for body text |
| #701D6F text on black | 2.09:1 | Fails | Lc -10.1 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FBF2FB
oklch(97.1% 0.015 325.7)
-
Step 100
100
#F7E3F5
oklch(93.7% 0.032 329)
-
Step 200
200
#F1CBEE
oklch(88.5% 0.063 328.6)
-
Step 300
300
#E9A6E5
oklch(80.9% 0.113 328.6)
-
Step 400
400
#DC71D8
oklch(70.7% 0.183 328.7)
-
Step 500
500
#CF42CD
oklch(63% 0.232 328.5)
-
Step 600
600
#BB07BA
oklch(55.7% 0.253 328.6)
-
Step 700
700
#9E009E
oklch(49.1% 0.226 328.4)
-
Step 800
800
#820282
oklch(42.6% 0.195 328.3)
-
Step 900
900 (this color)
#701D6F
oklch(40% 0.152 328.5)
-
Step 950
950
#3E0F3D
oklch(27% 0.096 328.7)
#701D6F with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #103B71 | 0.161 |
| Deuteranopia (no green cones) | #34466D | 0.136 |
| Tritanopia (no blue cones) | #742944 | 0.084 |
| Achromatopsia (no color) | #424242 | 0.153 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #701D6F
#701D6F
oklch(40% 0.152 328.5)
- #005720
#005720
oklch(39.9% 0.114 148.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #701D6F, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Rich Purple #720058 ΔE 0.046
- Purple #800080 ΔE 0.047
- Velvet #750851 ΔE 0.054
- Grape Purple #5D1451 ΔE 0.065
- Dark Magenta #8B008B ΔE 0.072
- Red Purple #820747 ΔE 0.078
- Rebecca Purple #663399 ΔE 0.080
- Wine #80013F ΔE 0.088
Use #701D6F in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.