#701D68
Closest named color: Rich Purple (#720058). oklch(39.5% 0.146 332.2), rgb(112, 29, 104).
Aa
White text reads best on this color (10.17:1).
About this color
#701D68 is a dark, vivid purple. In OKLCH its lightness is 40%, its chroma 0.146 and its hue 332°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Rich Purple (#720058), ΔE 0.037 away. White text reads best on it, at 10.17:1.
| Hue family | Purples |
| Lightness | dark (40%) |
| Chroma | vivid (0.146) |
| Temperature | in between |
| Nearest name | Rich Purple (#720058) |
| Black text | 2.06:1 |
| White text | 10.17:1 |
Values
| HEX | #701D68 |
| RGB | rgb(112, 29, 104) |
| HSL | hsl(306, 59%, 28%) |
| OKLCH | oklch(39.5% 0.146 332.2) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #701D68 | 10.17:1 | AAA | Lc -96.8 | Preferred for body text |
| Black text on #701D68 | 2.06:1 | Fails | Lc 11.3 | Not readable |
| #701D68 text on white | 10.17:1 | AAA | Lc 92.6 | Preferred for body text |
| #701D68 text on black | 2.06:1 | Fails | Lc -9.8 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FCF2FA
oklch(97.1% 0.015 332.2)
-
Step 100
100
#F7E3F3
oklch(93.6% 0.03 332.5)
-
Step 200
200
#F2CBEB
oklch(88.5% 0.061 332.2)
-
Step 300
300
#EBA6E0
oklch(80.9% 0.11 332.3)
-
Step 400
400
#DE72D0
oklch(70.7% 0.176 332.3)
-
Step 500
500
#D244C3
oklch(63.1% 0.224 332.4)
-
Step 600
600
#BD12B0
oklch(55.7% 0.243 332.2)
-
Step 700
700
#A10096
oklch(49.1% 0.221 332.1)
-
Step 800
800
#84087A
oklch(42.7% 0.187 332.4)
-
Step 900
900 (this color)
#701D68
oklch(39.5% 0.146 332.2)
-
Step 950
950
#3F103A
oklch(27.1% 0.093 332.3)
#701D68 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #183A6A | 0.157 |
| Deuteranopia (no green cones) | #374566 | 0.133 |
| Tritanopia (no blue cones) | #752640 | 0.077 |
| Achromatopsia (no color) | #414141 | 0.147 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #701D68
#701D68
oklch(39.5% 0.146 332.2)
- #005629
#005629
oklch(39.7% 0.104 152.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #701D68, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Rich Purple #720058 ΔE 0.037
- Velvet #750851 ΔE 0.043
- Purple #800080 ΔE 0.055
- Grape Purple #5D1451 ΔE 0.058
- Red Purple #820747 ΔE 0.068
- Wine #80013F ΔE 0.077
- Dark Magenta #8B008B ΔE 0.080
- Merlot #730039 ΔE 0.080
Use #701D68 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.