#701D39
Closest named color: Merlot (#730039). oklch(37.4% 0.118 4.4), rgb(112, 29, 57).
Aa
White text reads best on this color (10.91:1).
About this color
#701D39 is a dark, moderately saturated red. In OKLCH its lightness is 37%, its chroma 0.118 and its hue 4°. Its hue sits on the warm side of the wheel. The nearest named color is Merlot (#730039), ΔE 0.033 away. White text reads best on it, at 10.91:1.
| Hue family | Reds |
| Lightness | dark (37%) |
| Chroma | moderately saturated (0.118) |
| Temperature | warm |
| Nearest name | Merlot (#730039) |
| Black text | 1.92:1 |
| White text | 10.91:1 |
Values
| HEX | #701D39 |
| RGB | rgb(112, 29, 57) |
| HSL | hsl(340, 59%, 28%) |
| OKLCH | oklch(37.4% 0.118 4.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #701D39 | 10.91:1 | AAA | Lc -98.3 | Preferred for body text |
| Black text on #701D39 | 1.92:1 | Fails | Lc 9.6 | Not readable |
| #701D39 text on white | 10.91:1 | AAA | Lc 94.3 | Preferred for body text |
| #701D39 text on black | 1.92:1 | Fails | Lc -8.2 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FDF2F4
oklch(97% 0.012 4.7)
-
Step 100
100
#FAE3E8
oklch(93.6% 0.026 2.8)
-
Step 200
200
#F7CCD5
oklch(88.5% 0.05 4.1)
-
Step 300
300
#F2A9B9
oklch(80.9% 0.088 4.8)
-
Step 400
400
#E87896
oklch(70.8% 0.141 4.3)
-
Step 500
500
#DD4F7C
oklch(63.1% 0.18 4.4)
-
Step 600
600
#C82A65
oklch(55.5% 0.196 4.4)
-
Step 700
700
#AD1954
oklch(49.1% 0.183 4.4)
-
Step 800
800
#8C1A45
oklch(42.7% 0.151 4.2)
-
Step 900
900 (this color)
#701D39
oklch(37.4% 0.118 4.4)
-
Step 950
950
#431322
oklch(27.1% 0.075 4.4)
#701D39 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #30323A | 0.131 |
| Deuteranopia (no green cones) | #464337 | 0.120 |
| Tritanopia (no blue cones) | #7A0F29 | 0.031 |
| Achromatopsia (no color) | #3D3D3D | 0.119 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #701D39
#701D39
oklch(37.4% 0.118 4.4)
- #004C45
#004C45
oklch(37.4% 0.066 184.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #701D39, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Merlot #730039 ΔE 0.033
- Bordeaux #7B002C ΔE 0.035
- Wine Red #7B0323 ΔE 0.040
- Wine #80013F ΔE 0.042
- Red Purple #820747 ΔE 0.048
- Velvet #750851 ΔE 0.054
- Claret #680018 ΔE 0.057
- Red Wine #8C0034 ΔE 0.059
Use #701D39 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.