#701D38
Closest named color: Merlot (#730039). oklch(37.4% 0.118 5.2), rgb(112, 29, 56).
Aa
White text reads best on this color (10.92:1).
About this color
#701D38 is a dark, moderately saturated red. In OKLCH its lightness is 37%, its chroma 0.118 and its hue 5°. Its hue sits on the warm side of the wheel. The nearest named color is Merlot (#730039), ΔE 0.033 away. White text reads best on it, at 10.92:1.
| Hue family | Reds |
| Lightness | dark (37%) |
| Chroma | moderately saturated (0.118) |
| Temperature | warm |
| Nearest name | Merlot (#730039) |
| Black text | 1.92:1 |
| White text | 10.92:1 |
Values
| HEX | #701D38 |
| RGB | rgb(112, 29, 56) |
| HSL | hsl(340, 59%, 28%) |
| OKLCH | oklch(37.4% 0.118 5.2) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #701D38 | 10.92:1 | AAA | Lc -98.3 | Preferred for body text |
| Black text on #701D38 | 1.92:1 | Fails | Lc 9.6 | Not readable |
| #701D38 text on white | 10.92:1 | AAA | Lc 94.4 | Preferred for body text |
| #701D38 text on black | 1.92:1 | Fails | Lc -8.2 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FDF2F4
oklch(97% 0.012 4.7)
-
Step 100
100
#FAE3E7
oklch(93.6% 0.026 5.7)
-
Step 200
200
#F7CCD4
oklch(88.4% 0.05 5.6)
-
Step 300
300
#F2A9B9
oklch(80.9% 0.088 4.8)
-
Step 400
400
#E87894
oklch(70.7% 0.141 5.5)
-
Step 500
500
#DD4F7A
oklch(63% 0.18 5.3)
-
Step 600
600
#C92A63
oklch(55.7% 0.196 5.4)
-
Step 700
700
#AD1952
oklch(49.1% 0.182 5.3)
-
Step 800
800
#8C1A43
oklch(42.6% 0.15 5.4)
-
Step 900
900 (this color)
#701D38
oklch(37.4% 0.118 5.2)
-
Step 950
950
#431321
oklch(27% 0.075 5.7)
#701D38 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #303239 | 0.131 |
| Deuteranopia (no green cones) | #464336 | 0.120 |
| Tritanopia (no blue cones) | #7A0E28 | 0.031 |
| Achromatopsia (no color) | #3D3D3D | 0.118 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #701D38
#701D38
oklch(37.4% 0.118 5.2)
- #004C45
#004C45
oklch(37.4% 0.066 184.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #701D38, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Merlot #730039 ΔE 0.033
- Bordeaux #7B002C ΔE 0.034
- Wine Red #7B0323 ΔE 0.039
- Wine #80013F ΔE 0.042
- Red Purple #820747 ΔE 0.049
- Velvet #750851 ΔE 0.055
- Claret #680018 ΔE 0.056
- Red Wine #8C0034 ΔE 0.059
Use #701D38 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.