#701C63
Closest named color: Rich Purple (#720058). oklch(39.2% 0.143 335), rgb(112, 28, 99).
Aa
White text reads best on this color (10.31:1).
About this color
#701C63 is a dark, vivid purple. In OKLCH its lightness is 39%, its chroma 0.143 and its hue 335°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Rich Purple (#720058), ΔE 0.031 away. White text reads best on it, at 10.31:1.
| Hue family | Purples |
| Lightness | dark (39%) |
| Chroma | vivid (0.143) |
| Temperature | in between |
| Nearest name | Rich Purple (#720058) |
| Black text | 2.03:1 |
| White text | 10.31:1 |
Values
| HEX | #701C63 |
| RGB | rgb(112, 28, 99) |
| HSL | hsl(309, 60%, 27%) |
| OKLCH | oklch(39.2% 0.143 335) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #701C63 | 10.31:1 | AAA | Lc -97.1 | Preferred for body text |
| Black text on #701C63 | 2.03:1 | Fails | Lc 11.0 | Not readable |
| #701C63 text on white | 10.31:1 | AAA | Lc 93.0 | Preferred for body text |
| #701C63 text on black | 2.03:1 | Fails | Lc -9.5 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FCF2F9
oklch(97.1% 0.014 336.1)
-
Step 100
100
#F8E3F2
oklch(93.7% 0.03 335.9)
-
Step 200
200
#F3CBE9
oklch(88.5% 0.06 335)
-
Step 300
300
#ECA6DC
oklch(80.9% 0.107 335.1)
-
Step 400
400
#DF72CB
oklch(70.6% 0.172 334.6)
-
Step 500
500
#D445BD
oklch(63.2% 0.22 335)
-
Step 600
600
#BF14A9
oklch(55.7% 0.239 334.9)
-
Step 700
700
#A30090
oklch(49.1% 0.218 334.9)
-
Step 800
800
#850975
oklch(42.6% 0.183 335)
-
Step 900
900 (this color)
#701C63
oklch(39.2% 0.143 335)
-
Step 950
950
#3F1038
oklch(27% 0.091 334.2)
#701C63 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #1C3865 | 0.155 |
| Deuteranopia (no green cones) | #394561 | 0.133 |
| Tritanopia (no blue cones) | #76233D | 0.072 |
| Achromatopsia (no color) | #404040 | 0.144 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #701C63
#701C63
oklch(39.2% 0.143 335)
- #00542D
#00542D
oklch(39.2% 0.097 154.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #701C63, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Rich Purple #720058 ΔE 0.031
- Velvet #750851 ΔE 0.035
- Grape Purple #5D1451 ΔE 0.053
- Red Purple #820747 ΔE 0.061
- Purple #800080 ΔE 0.061
- Wine #80013F ΔE 0.070
- Merlot #730039 ΔE 0.072
- Mulberry #920A4E ΔE 0.081
Use #701C63 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.