#701B69
Closest named color: Rich Purple (#720058). oklch(39.4% 0.149 331.6), rgb(112, 27, 105).
Aa
White text reads best on this color (10.24:1).
About this color
#701B69 is a dark, vivid purple. In OKLCH its lightness is 39%, its chroma 0.149 and its hue 332°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Rich Purple (#720058), ΔE 0.036 away. White text reads best on it, at 10.24:1.
| Hue family | Purples |
| Lightness | dark (39%) |
| Chroma | vivid (0.149) |
| Temperature | in between |
| Nearest name | Rich Purple (#720058) |
| Black text | 2.04:1 |
| White text | 10.24:1 |
Values
| HEX | #701B69 |
| RGB | rgb(112, 27, 105) |
| HSL | hsl(305, 61%, 27%) |
| OKLCH | oklch(39.4% 0.149 331.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #701B69 | 10.24:1 | AAA | Lc -96.9 | Preferred for body text |
| Black text on #701B69 | 2.04:1 | Fails | Lc 11.2 | Not readable |
| #701B69 text on white | 10.24:1 | AAA | Lc 92.7 | Preferred for body text |
| #701B69 text on black | 2.04:1 | Fails | Lc -9.7 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FCF2FA
oklch(97.1% 0.015 332.2)
-
Step 100
100
#F7E2F4
oklch(93.5% 0.033 330.4)
-
Step 200
200
#F2CBEC
oklch(88.5% 0.061 331.3)
-
Step 300
300
#EBA6E1
oklch(80.9% 0.111 331.7)
-
Step 400
400
#DE71D2
oklch(70.7% 0.179 331.5)
-
Step 500
500
#D242C6
oklch(63.1% 0.229 331.5)
-
Step 600
600
#BD08B2
oklch(55.5% 0.248 331.6)
-
Step 700
700
#A10097
oklch(49.1% 0.222 331.7)
-
Step 800
800
#84037C
oklch(42.6% 0.191 331.6)
-
Step 900
900 (this color)
#701B69
oklch(39.4% 0.149 331.6)
-
Step 950
950
#3F0F3B
oklch(27% 0.095 331.4)
#701B69 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #15396B | 0.161 |
| Deuteranopia (no green cones) | #364567 | 0.136 |
| Tritanopia (no blue cones) | #752540 | 0.079 |
| Achromatopsia (no color) | #414141 | 0.150 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #701B69
#701B69
oklch(39.4% 0.149 331.6)
- #005527
#005527
oklch(39.4% 0.105 151.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #701B69, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Rich Purple #720058 ΔE 0.036
- Velvet #750851 ΔE 0.044
- Purple #800080 ΔE 0.053
- Grape Purple #5D1451 ΔE 0.058
- Red Purple #820747 ΔE 0.070
- Dark Magenta #8B008B ΔE 0.078
- Wine #80013F ΔE 0.079
- Merlot #730039 ΔE 0.081
Use #701B69 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.