#701B64
Closest named color: Rich Purple (#720058). oklch(39.1% 0.145 334.4), rgb(112, 27, 100).
Aa
White text reads best on this color (10.34:1).
About this color
#701B64 is a dark, vivid purple. In OKLCH its lightness is 39%, its chroma 0.145 and its hue 334°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Rich Purple (#720058), ΔE 0.031 away. White text reads best on it, at 10.34:1.
| Hue family | Purples |
| Lightness | dark (39%) |
| Chroma | vivid (0.145) |
| Temperature | in between |
| Nearest name | Rich Purple (#720058) |
| Black text | 2.02:1 |
| White text | 10.34:1 |
Values
| HEX | #701B64 |
| RGB | rgb(112, 27, 100) |
| HSL | hsl(308, 61%, 27%) |
| OKLCH | oklch(39.1% 0.145 334.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #701B64 | 10.34:1 | AAA | Lc -97.1 | Preferred for body text |
| Black text on #701B64 | 2.02:1 | Fails | Lc 10.9 | Not readable |
| #701B64 text on white | 10.34:1 | AAA | Lc 93.0 | Preferred for body text |
| #701B64 text on black | 2.02:1 | Fails | Lc -9.5 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FCF2F9
oklch(97.1% 0.014 336.1)
-
Step 100
100
#F8E2F3
oklch(93.5% 0.033 333.6)
-
Step 200
200
#F3CBEA
oklch(88.5% 0.06 334)
-
Step 300
300
#ECA6DD
oklch(80.9% 0.108 334.5)
-
Step 400
400
#E072CC
oklch(70.8% 0.174 334.5)
-
Step 500
500
#D443BF
oklch(63.1% 0.223 334.3)
-
Step 600
600
#BF0FAB
oklch(55.6% 0.242 334.3)
-
Step 700
700
#A30091
oklch(49.1% 0.219 334.5)
-
Step 800
800
#850677
oklch(42.6% 0.186 334.1)
-
Step 900
900 (this color)
#701B64
oklch(39.1% 0.145 334.4)
-
Step 950
950
#3F1038
oklch(27% 0.091 334.2)
#701B64 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #1A3866 | 0.157 |
| Deuteranopia (no green cones) | #384562 | 0.135 |
| Tritanopia (no blue cones) | #76223D | 0.074 |
| Achromatopsia (no color) | #404040 | 0.146 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #701B64
#701B64
oklch(39.1% 0.145 334.4)
- #00542C
#00542C
oklch(39.1% 0.098 154.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #701B64, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Rich Purple #720058 ΔE 0.031
- Velvet #750851 ΔE 0.036
- Grape Purple #5D1451 ΔE 0.053
- Purple #800080 ΔE 0.059
- Red Purple #820747 ΔE 0.063
- Wine #80013F ΔE 0.071
- Merlot #730039 ΔE 0.073
- Mulberry #920A4E ΔE 0.082
Use #701B64 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.