#701B3A
Closest named color: Merlot (#730039). oklch(37.2% 0.121 3.1), rgb(112, 27, 58).
Aa
White text reads best on this color (11.01:1).
About this color
#701B3A is a dark, moderately saturated red. In OKLCH its lightness is 37%, its chroma 0.121 and its hue 3°. Its hue sits on the warm side of the wheel. The nearest named color is Merlot (#730039), ΔE 0.029 away. White text reads best on it, at 11.01:1.
| Hue family | Reds |
| Lightness | dark (37%) |
| Chroma | moderately saturated (0.121) |
| Temperature | warm |
| Nearest name | Merlot (#730039) |
| Black text | 1.90:1 |
| White text | 11.01:1 |
Values
| HEX | #701B3A |
| RGB | rgb(112, 27, 58) |
| HSL | hsl(338, 61%, 27%) |
| OKLCH | oklch(37.2% 0.121 3.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #701B3A | 11.01:1 | AAA | Lc -98.4 | Preferred for body text |
| Black text on #701B3A | 1.90:1 | Fails | Lc 9.4 | Not readable |
| #701B3A text on white | 11.01:1 | AAA | Lc 94.5 | Preferred for body text |
| #701B3A text on black | 1.90:1 | Fails | Lc -8.1 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FDF2F4
oklch(97% 0.012 4.7)
-
Step 100
100
#FAE3E8
oklch(93.6% 0.026 2.8)
-
Step 200
200
#F7CCD6
oklch(88.5% 0.05 2.5)
-
Step 300
300
#F3A8BB
oklch(80.9% 0.091 2.7)
-
Step 400
400
#E97698
oklch(70.7% 0.146 2.8)
-
Step 500
500
#DE4D7E
oklch(63.1% 0.184 3.3)
-
Step 600
600
#C92668
oklch(55.5% 0.201 2.9)
-
Step 700
700
#AE1456
oklch(49.1% 0.187 3.2)
-
Step 800
800
#8D1747
oklch(42.7% 0.155 2.8)
-
Step 900
900 (this color)
#701B3A
oklch(37.2% 0.121 3.1)
-
Step 950
950
#431323
oklch(27.1% 0.076 3)
#701B3A with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #2E323B | 0.136 |
| Deuteranopia (no green cones) | #454238 | 0.122 |
| Tritanopia (no blue cones) | #7A0C28 | 0.034 |
| Achromatopsia (no color) | #3C3C3C | 0.122 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #701B3A
#701B3A
oklch(37.2% 0.121 3.1)
- #004B44
#004B44
oklch(37.1% 0.066 184.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #701B3A, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Merlot #730039 ΔE 0.029
- Bordeaux #7B002C ΔE 0.034
- Wine #80013F ΔE 0.039
- Wine Red #7B0323 ΔE 0.041
- Red Purple #820747 ΔE 0.046
- Velvet #750851 ΔE 0.050
- Claret #680018 ΔE 0.057
- Red Wine #8C0034 ΔE 0.059
Use #701B3A in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.