#701B39
Closest named color: Merlot (#730039). oklch(37.2% 0.12 3.9), rgb(112, 27, 57).
Aa
White text reads best on this color (11.02:1).
About this color
#701B39 is a dark, moderately saturated red. In OKLCH its lightness is 37%, its chroma 0.120 and its hue 4°. Its hue sits on the warm side of the wheel. The nearest named color is Merlot (#730039), ΔE 0.029 away. White text reads best on it, at 11.02:1.
| Hue family | Reds |
| Lightness | dark (37%) |
| Chroma | moderately saturated (0.120) |
| Temperature | warm |
| Nearest name | Merlot (#730039) |
| Black text | 1.90:1 |
| White text | 11.02:1 |
Values
| HEX | #701B39 |
| RGB | rgb(112, 27, 57) |
| HSL | hsl(339, 61%, 27%) |
| OKLCH | oklch(37.2% 0.12 3.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #701B39 | 11.02:1 | AAA | Lc -98.5 | Preferred for body text |
| Black text on #701B39 | 1.90:1 | Fails | Lc 9.4 | Not readable |
| #701B39 text on white | 11.02:1 | AAA | Lc 94.5 | Preferred for body text |
| #701B39 text on black | 1.90:1 | Fails | Lc -8.1 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FDF2F4
oklch(97% 0.012 4.7)
-
Step 100
100
#FAE3E8
oklch(93.6% 0.026 2.8)
-
Step 200
200
#F7CCD5
oklch(88.5% 0.05 4.1)
-
Step 300
300
#F3A8BA
oklch(80.8% 0.091 3.6)
-
Step 400
400
#E97796
oklch(70.8% 0.144 4.2)
-
Step 500
500
#DE4D7D
oklch(63% 0.184 3.7)
-
Step 600
600
#CA2666
oklch(55.6% 0.201 3.9)
-
Step 700
700
#AE1555
oklch(49.2% 0.186 3.8)
-
Step 800
800
#8D1745
oklch(42.6% 0.154 4)
-
Step 900
900 (this color)
#701B39
oklch(37.2% 0.12 3.9)
-
Step 950
950
#431322
oklch(27.1% 0.075 4.4)
#701B39 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #2E313A | 0.135 |
| Deuteranopia (no green cones) | #454237 | 0.122 |
| Tritanopia (no blue cones) | #7A0C28 | 0.032 |
| Achromatopsia (no color) | #3C3C3C | 0.121 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #701B39
#701B39
oklch(37.2% 0.12 3.9)
- #004B44
#004B44
oklch(37.1% 0.066 184.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #701B39, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Merlot #730039 ΔE 0.029
- Bordeaux #7B002C ΔE 0.033
- Wine Red #7B0323 ΔE 0.039
- Wine #80013F ΔE 0.040
- Red Purple #820747 ΔE 0.047
- Velvet #750851 ΔE 0.052
- Claret #680018 ΔE 0.056
- Burgundy #610023 ΔE 0.059
Use #701B39 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.