#701B34
Closest named color: Bordeaux (#7B002C). oklch(37% 0.119 7.7), rgb(112, 27, 52).
Aa
White text reads best on this color (11.07:1).
About this color
#701B34 is a dark, moderately saturated red. In OKLCH its lightness is 37%, its chroma 0.119 and its hue 8°. Its hue sits on the warm side of the wheel. The nearest named color is Bordeaux (#7B002C), ΔE 0.031 away. White text reads best on it, at 11.07:1.
| Hue family | Reds |
| Lightness | dark (37%) |
| Chroma | moderately saturated (0.119) |
| Temperature | warm |
| Nearest name | Bordeaux (#7B002C) |
| Black text | 1.89:1 |
| White text | 11.07:1 |
Values
| HEX | #701B34 |
| RGB | rgb(112, 27, 52) |
| HSL | hsl(342, 61%, 27%) |
| OKLCH | oklch(37% 0.119 7.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #701B34 | 11.07:1 | AAA | Lc -98.6 | Preferred for body text |
| Black text on #701B34 | 1.89:1 | Fails | Lc 9.3 | Not readable |
| #701B34 text on white | 11.07:1 | AAA | Lc 94.6 | Preferred for body text |
| #701B34 text on black | 1.89:1 | Fails | Lc -8.0 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FDF2F4
oklch(97% 0.012 4.7)
-
Step 100
100
#FAE3E6
oklch(93.5% 0.026 8.6)
-
Step 200
200
#F8CCD3
oklch(88.5% 0.05 7.4)
-
Step 300
300
#F3A9B6
oklch(80.9% 0.088 7.7)
-
Step 400
400
#EA7790
oklch(70.7% 0.144 7.7)
-
Step 500
500
#DF4E75
oklch(63.1% 0.182 7.6)
-
Step 600
600
#CB275D
oklch(55.6% 0.199 7.9)
-
Step 700
700
#AF164D
oklch(49.2% 0.185 7.8)
-
Step 800
800
#8E183F
oklch(42.7% 0.153 7.9)
-
Step 900
900 (this color)
#701B34
oklch(37% 0.119 7.7)
-
Step 950
950
#43131F
oklch(27% 0.075 8.4)
#701B34 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #303135 | 0.132 |
| Deuteranopia (no green cones) | #464232 | 0.121 |
| Tritanopia (no blue cones) | #7B0825 | 0.032 |
| Achromatopsia (no color) | #3C3C3C | 0.120 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #701B34
#701B34
oklch(37% 0.119 7.7)
- #004B46
#004B46
oklch(37.2% 0.065 187.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #701B34, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Bordeaux #7B002C ΔE 0.031
- Merlot #730039 ΔE 0.033
- Wine Red #7B0323 ΔE 0.034
- Wine #80013F ΔE 0.044
- Claret #680018 ΔE 0.051
- Red Purple #820747 ΔE 0.052
- Reddy Brown #6E1005 ΔE 0.055
- Burgundy #610023 ΔE 0.056
Use #701B34 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.