#701A73
Closest named color: Purple (#800080). oklch(39.9% 0.158 326.6), rgb(112, 26, 115).
Aa
White text reads best on this color (10.07:1).
About this color
#701A73 is a dark, vivid purple. In OKLCH its lightness is 40%, its chroma 0.158 and its hue 327°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Purple (#800080), ΔE 0.041 away. White text reads best on it, at 10.07:1.
| Hue family | Purples |
| Lightness | dark (40%) |
| Chroma | vivid (0.158) |
| Temperature | in between |
| Nearest name | Purple (#800080) |
| Black text | 2.08:1 |
| White text | 10.07:1 |
Values
| HEX | #701A73 |
| RGB | rgb(112, 26, 115) |
| HSL | hsl(298, 63%, 28%) |
| OKLCH | oklch(39.9% 0.158 326.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #701A73 | 10.07:1 | AAA | Lc -96.5 | Preferred for body text |
| Black text on #701A73 | 2.08:1 | Fails | Lc 11.7 | Not readable |
| #701A73 text on white | 10.07:1 | AAA | Lc 92.3 | Preferred for body text |
| #701A73 text on black | 2.08:1 | Fails | Lc -10.1 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FBF2FB
oklch(97.1% 0.015 325.7)
-
Step 100
100
#F7E2F6
oklch(93.6% 0.035 327.3)
-
Step 200
200
#F1CBF1
oklch(88.6% 0.066 326.1)
-
Step 300
300
#E9A5E9
oklch(80.9% 0.119 326.6)
-
Step 400
400
#DC6FDE
oklch(70.7% 0.191 326.7)
-
Step 500
500
#CF3ED4
oklch(63.1% 0.242 326.5)
-
Step 600
600
#B900C0
oklch(55.6% 0.258 326.4)
-
Step 700
700
#9D00A2
oklch(49.2% 0.228 326.7)
-
Step 800
800
#810086
oklch(42.7% 0.198 326.4)
-
Step 900
900 (this color)
#701A73
oklch(39.9% 0.158 326.6)
-
Step 950
950
#3E0E3F
oklch(27% 0.1 327.1)
#701A73 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #013B75 | 0.170 |
| Deuteranopia (no green cones) | #304671 | 0.142 |
| Tritanopia (no blue cones) | #732945 | 0.090 |
| Achromatopsia (no color) | #424242 | 0.160 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #701A73
#701A73
oklch(39.9% 0.158 326.6)
- #00581A
#00581A
oklch(40.1% 0.121 146.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #701A73, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple #800080 ΔE 0.041
- Rich Purple #720058 ΔE 0.050
- Velvet #750851 ΔE 0.060
- Dark Magenta #8B008B ΔE 0.067
- Grape Purple #5D1451 ΔE 0.070
- Rebecca Purple #663399 ΔE 0.076
- Red Purple #820747 ΔE 0.085
- Royal Purple #4B006E ΔE 0.093
Use #701A73 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.