#70196F
Closest named color: Rich Purple (#720058). oklch(39.6% 0.156 328.5), rgb(112, 25, 111).
Aa
White text reads best on this color (10.20:1).
About this color
#70196F is a dark, vivid purple. In OKLCH its lightness is 40%, its chroma 0.156 and its hue 329°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Rich Purple (#720058), ΔE 0.043 away. White text reads best on it, at 10.20:1.
| Hue family | Purples |
| Lightness | dark (40%) |
| Chroma | vivid (0.156) |
| Temperature | in between |
| Nearest name | Rich Purple (#720058) |
| Black text | 2.05:1 |
| White text | 10.20:1 |
Values
| HEX | #70196F |
| RGB | rgb(112, 25, 111) |
| HSL | hsl(301, 64%, 27%) |
| OKLCH | oklch(39.6% 0.156 328.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #70196F | 10.20:1 | AAA | Lc -96.8 | Preferred for body text |
| Black text on #70196F | 2.05:1 | Fails | Lc 11.4 | Not readable |
| #70196F text on white | 10.20:1 | AAA | Lc 92.6 | Preferred for body text |
| #70196F text on black | 2.05:1 | Fails | Lc -9.9 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FCF2FB
oklch(97.1% 0.016 328.8)
-
Step 100
100
#F7E2F5
oklch(93.5% 0.034 328.8)
-
Step 200
200
#F2CAEF
oklch(88.4% 0.066 328.5)
-
Step 300
300
#EAA5E6
oklch(80.8% 0.117 328.6)
-
Step 400
400
#DD6FDA
oklch(70.6% 0.188 328.4)
-
Step 500
500
#D13ECF
oklch(63.1% 0.239 328.5)
-
Step 600
600
#BB00BB
oklch(55.6% 0.255 328.4)
-
Step 700
700
#9E009E
oklch(49.1% 0.226 328.4)
-
Step 800
800
#830082
oklch(42.7% 0.196 328.8)
-
Step 900
900 (this color)
#70196F
oklch(39.6% 0.156 328.5)
-
Step 950
950
#3E0E3E
oklch(26.9% 0.099 327.9)
#70196F with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #083A71 | 0.168 |
| Deuteranopia (no green cones) | #32456D | 0.141 |
| Tritanopia (no blue cones) | #742643 | 0.085 |
| Achromatopsia (no color) | #414141 | 0.158 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #70196F
#70196F
oklch(39.6% 0.156 328.5)
- #005620
#005620
oklch(39.5% 0.113 148.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #70196F, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Rich Purple #720058 ΔE 0.043
- Purple #800080 ΔE 0.045
- Velvet #750851 ΔE 0.053
- Grape Purple #5D1451 ΔE 0.064
- Dark Magenta #8B008B ΔE 0.071
- Red Purple #820747 ΔE 0.079
- Rebecca Purple #663399 ΔE 0.082
- Wine #80013F ΔE 0.089
Use #70196F in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.