#70196D
Closest named color: Rich Purple (#720058). oklch(39.5% 0.155 329.5), rgb(112, 25, 109).
Aa
White text reads best on this color (10.24:1).
About this color
#70196D is a dark, vivid purple. In OKLCH its lightness is 39%, its chroma 0.155 and its hue 330°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Rich Purple (#720058), ΔE 0.040 away. White text reads best on it, at 10.24:1.
| Hue family | Purples |
| Lightness | dark (39%) |
| Chroma | vivid (0.155) |
| Temperature | in between |
| Nearest name | Rich Purple (#720058) |
| Black text | 2.04:1 |
| White text | 10.24:1 |
Values
| HEX | #70196D |
| RGB | rgb(112, 25, 109) |
| HSL | hsl(302, 64%, 27%) |
| OKLCH | oklch(39.5% 0.155 329.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #70196D | 10.24:1 | AAA | Lc -96.9 | Preferred for body text |
| Black text on #70196D | 2.04:1 | Fails | Lc 11.3 | Not readable |
| #70196D text on white | 10.24:1 | AAA | Lc 92.7 | Preferred for body text |
| #70196D text on black | 2.04:1 | Fails | Lc -9.8 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FCF2FB
oklch(97.1% 0.016 328.8)
-
Step 100
100
#F7E2F5
oklch(93.5% 0.034 328.8)
-
Step 200
200
#F2CAEE
oklch(88.4% 0.065 329.4)
-
Step 300
300
#EBA5E5
oklch(80.9% 0.117 329.6)
-
Step 400
400
#DE70D7
oklch(70.8% 0.185 329.7)
-
Step 500
500
#D23FCC
oklch(63.1% 0.236 329.7)
-
Step 600
600
#BC00B8
oklch(55.6% 0.254 329.5)
-
Step 700
700
#9F009C
oklch(49.1% 0.225 329.4)
-
Step 800
800
#830080
oklch(42.6% 0.195 329.6)
-
Step 900
900 (this color)
#70196D
oklch(39.5% 0.155 329.5)
-
Step 950
950
#3F0E3D
oklch(27% 0.099 329.6)
#70196D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #0C396F | 0.167 |
| Deuteranopia (no green cones) | #33456B | 0.141 |
| Tritanopia (no blue cones) | #742542 | 0.083 |
| Achromatopsia (no color) | #414141 | 0.156 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #70196D
#70196D
oklch(39.5% 0.155 329.5)
- #005623
#005623
oklch(39.6% 0.11 149.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #70196D, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Rich Purple #720058 ΔE 0.040
- Purple #800080 ΔE 0.047
- Velvet #750851 ΔE 0.050
- Grape Purple #5D1451 ΔE 0.062
- Dark Magenta #8B008B ΔE 0.073
- Red Purple #820747 ΔE 0.076
- Rebecca Purple #663399 ΔE 0.085
- Wine #80013F ΔE 0.085
Use #70196D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.