#70196B
Closest named color: Rich Purple (#720058). oklch(39.4% 0.153 330.6), rgb(112, 25, 107).
Aa
White text reads best on this color (10.29:1).
About this color
#70196B is a dark, vivid purple. In OKLCH its lightness is 39%, its chroma 0.153 and its hue 331°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Rich Purple (#720058), ΔE 0.037 away. White text reads best on it, at 10.29:1.
| Hue family | Purples |
| Lightness | dark (39%) |
| Chroma | vivid (0.153) |
| Temperature | in between |
| Nearest name | Rich Purple (#720058) |
| Black text | 2.04:1 |
| White text | 10.29:1 |
Values
| HEX | #70196B |
| RGB | rgb(112, 25, 107) |
| HSL | hsl(303, 64%, 27%) |
| OKLCH | oklch(39.4% 0.153 330.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #70196B | 10.29:1 | AAA | Lc -97.0 | Preferred for body text |
| Black text on #70196B | 2.04:1 | Fails | Lc 11.2 | Not readable |
| #70196B text on white | 10.29:1 | AAA | Lc 92.8 | Preferred for body text |
| #70196B text on black | 2.04:1 | Fails | Lc -9.7 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FCF2FA
oklch(97.1% 0.015 332.2)
-
Step 100
100
#F8E2F4
oklch(93.6% 0.034 331.9)
-
Step 200
200
#F2CAED
oklch(88.4% 0.064 330.2)
-
Step 300
300
#EBA5E3
oklch(80.8% 0.115 330.6)
-
Step 400
400
#DE70D5
oklch(70.7% 0.183 330.4)
-
Step 500
500
#D33FCA
oklch(63.2% 0.235 330.6)
-
Step 600
600
#BD00B6
oklch(55.6% 0.253 330.4)
-
Step 700
700
#A00099
oklch(49.1% 0.223 330.7)
-
Step 800
800
#84007F
oklch(42.7% 0.194 330.4)
-
Step 900
900 (this color)
#70196B
oklch(39.4% 0.153 330.6)
-
Step 950
950
#3F0E3C
oklch(27% 0.098 330.5)
#70196B with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #0F396D | 0.166 |
| Deuteranopia (no green cones) | #344569 | 0.140 |
| Tritanopia (no blue cones) | #752441 | 0.081 |
| Achromatopsia (no color) | #404040 | 0.155 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #70196B
#70196B
oklch(39.4% 0.153 330.6)
- #005525
#005525
oklch(39.3% 0.107 150.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #70196B, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Rich Purple #720058 ΔE 0.037
- Velvet #750851 ΔE 0.046
- Purple #800080 ΔE 0.049
- Grape Purple #5D1451 ΔE 0.060
- Red Purple #820747 ΔE 0.073
- Dark Magenta #8B008B ΔE 0.075
- Wine #80013F ΔE 0.082
- Merlot #730039 ΔE 0.085
Use #70196B in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.