#701737
Closest named color: Merlot (#730039). oklch(36.7% 0.124 4.3), rgb(112, 23, 55).
Aa
White text reads best on this color (11.24:1).
About this color
#701737 is a dark, moderately saturated red. In OKLCH its lightness is 37%, its chroma 0.124 and its hue 4°. Its hue sits on the warm side of the wheel. The nearest named color is Merlot (#730039), ΔE 0.024 away. White text reads best on it, at 11.24:1.
| Hue family | Reds |
| Lightness | dark (37%) |
| Chroma | moderately saturated (0.124) |
| Temperature | warm |
| Nearest name | Merlot (#730039) |
| Black text | 1.86:1 |
| White text | 11.24:1 |
Values
| HEX | #701737 |
| RGB | rgb(112, 23, 55) |
| HSL | hsl(338, 66%, 26%) |
| OKLCH | oklch(36.7% 0.124 4.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #701737 | 11.24:1 | AAA | Lc -98.7 | Preferred for body text |
| Black text on #701737 | 1.86:1 | Fails | Lc 9.1 | Not readable |
| #701737 text on white | 11.24:1 | AAA | Lc 94.8 | Preferred for body text |
| #701737 text on black | 1.86:1 | Fails | Lc -7.8 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FDF2F4
oklch(97% 0.012 4.7)
-
Step 100
100
#FBE3E7
oklch(93.6% 0.027 6.2)
-
Step 200
200
#F8CCD5
oklch(88.6% 0.051 4.4)
-
Step 300
300
#F5A7B9
oklch(80.9% 0.094 4.3)
-
Step 400
400
#EB7595
oklch(70.7% 0.149 4.5)
-
Step 500
500
#E1497B
oklch(63% 0.191 4.4)
-
Step 600
600
#CC1F64
oklch(55.5% 0.207 4.4)
-
Step 700
700
#B00A53
oklch(49.1% 0.193 4.4)
-
Step 800
800
#8F1244
oklch(42.7% 0.159 4.5)
-
Step 900
900 (this color)
#701737
oklch(36.7% 0.124 4.3)
-
Step 950
950
#441122
oklch(27% 0.08 3.7)
#701737 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #2D3038 | 0.139 |
| Deuteranopia (no green cones) | #444135 | 0.127 |
| Tritanopia (no blue cones) | #7A0325 | 0.034 |
| Achromatopsia (no color) | #3B3B3B | 0.125 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #701737
#701737
oklch(36.7% 0.124 4.3)
- #004A43
#004A43
oklch(36.8% 0.065 184.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #701737, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Merlot #730039 ΔE 0.024
- Bordeaux #7B002C ΔE 0.030
- Wine Red #7B0323 ΔE 0.037
- Wine #80013F ΔE 0.039
- Red Purple #820747 ΔE 0.047
- Velvet #750851 ΔE 0.051
- Claret #680018 ΔE 0.052
- Burgundy #610023 ΔE 0.054
Use #701737 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.