#701035
Closest named color: Merlot (#730039). oklch(36.1% 0.131 4.3), rgb(112, 16, 53).
Aa
White text reads best on this color (11.57:1).
About this color
#701035 is a dark, moderately saturated red. In OKLCH its lightness is 36%, its chroma 0.131 and its hue 4°. Its hue sits on the warm side of the wheel. The nearest named color is Merlot (#730039), ΔE 0.017 away. White text reads best on it, at 11.57:1.
| Hue family | Reds |
| Lightness | dark (36%) |
| Chroma | moderately saturated (0.131) |
| Temperature | warm |
| Nearest name | Merlot (#730039) |
| Black text | 1.81:1 |
| White text | 11.57:1 |
Values
| HEX | #701035 |
| RGB | rgb(112, 16, 53) |
| HSL | hsl(337, 75%, 25%) |
| OKLCH | oklch(36.1% 0.131 4.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #701035 | 11.57:1 | AAA | Lc -99.1 | Preferred for body text |
| Black text on #701035 | 1.81:1 | Fails | Lc 8.7 | Not readable |
| #701035 text on white | 11.57:1 | AAA | Lc 95.2 | Preferred for body text |
| #701035 text on black | 1.81:1 | Fails | Lc -7.4 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FEF2F4
oklch(97.1% 0.013 5.8)
-
Step 100
100
#FCE2E7
oklch(93.5% 0.029 4.5)
-
Step 200
200
#FACBD5
oklch(88.6% 0.055 4)
-
Step 300
300
#F7A6B9
oklch(80.9% 0.098 4.2)
-
Step 400
400
#EE7295
oklch(70.7% 0.156 4.1)
-
Step 500
500
#E5447B
oklch(63.2% 0.2 4.3)
-
Step 600
600
#D01064
oklch(55.6% 0.218 4.2)
-
Step 700
700
#B20053
oklch(49.1% 0.198 4.4)
-
Step 800
800
#920744
oklch(42.8% 0.168 4.3)
-
Step 900
900 (this color)
#701035
oklch(36.1% 0.131 4.3)
-
Step 950
950
#451021
oklch(27% 0.082 5)
#701035 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #2A2D36 | 0.147 |
| Deuteranopia (no green cones) | #434033 | 0.134 |
| Tritanopia (no blue cones) | #7B0021 | 0.037 |
| Achromatopsia (no color) | #393939 | 0.132 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #701035
#701035
oklch(36.1% 0.131 4.3)
- #004841
#004841
oklch(36.1% 0.064 183.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #701035, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Merlot #730039 ΔE 0.017
- Bordeaux #7B002C ΔE 0.027
- Wine Red #7B0323 ΔE 0.035
- Wine #80013F ΔE 0.038
- Claret #680018 ΔE 0.047
- Burgundy #610023 ΔE 0.048
- Red Purple #820747 ΔE 0.048
- Velvet #750851 ΔE 0.051
Use #701035 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.