#694E40
Closest named color: Brownish Purple (#76424E). oklch(44.9% 0.043 48.6), rgb(105, 78, 64).
Aa
White text reads best on this color (7.59:1).
About this color
#694E40 is a dark, muted brown. In OKLCH its lightness is 45%, its chroma 0.043 and its hue 49°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.051 away. White text reads best on it, at 7.59:1.
| Hue family | Browns |
| Lightness | dark (45%) |
| Chroma | muted (0.043) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.76:1 |
| White text | 7.59:1 |
Values
| HEX | #694E40 |
| RGB | rgb(105, 78, 64) |
| HSL | hsl(20, 24%, 33%) |
| OKLCH | oklch(44.9% 0.043 48.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #694E40 | 7.59:1 | AAA | Lc -91.1 | Preferred for body text |
| Black text on #694E40 | 2.76:1 | Fails | Lc 17.7 | Dividers and decoration only |
| #694E40 text on white | 7.59:1 | AAA | Lc 86.4 | Fine for body text |
| #694E40 text on black | 2.76:1 | Fails | Lc -15.7 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F7F5F3
oklch(97.1% 0.003 67.8)
-
Step 100
100
#EEE8E6
oklch(93.5% 0.007 39.5)
-
Step 200
200
#E1D7D1
oklch(88.5% 0.014 53.3)
-
Step 300
300
#CFBCB3
oklch(80.9% 0.025 47.1)
-
Step 400
400
#B69A8B
oklch(70.7% 0.04 49.9)
-
Step 500
500
#A4816F
oklch(63.2% 0.051 48.6)
-
Step 600
600
#8F6A57
oklch(55.7% 0.056 48.3)
-
Step 700
700
#795847
oklch(49.1% 0.051 48.4)
-
Step 800
800 (this color)
#694E40
oklch(44.9% 0.043 48.6)
-
Step 900
900
#513C32
oklch(37.6% 0.034 46.6)
-
Step 950
950
#2F231D
oklch(26.8% 0.021 47.9)
#694E40 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #55503F | 0.035 |
| Deuteranopia (no green cones) | #5B5640 | 0.033 |
| Tritanopia (no blue cones) | #70494A | 0.028 |
| Achromatopsia (no color) | #545454 | 0.043 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #694E40
#694E40
oklch(44.9% 0.043 48.6)
- #3B5A68
#3B5A68
oklch(44.9% 0.043 228)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #694E40, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.051
- Milk Chocolate #7F4E1E ΔE 0.054
- Purple Brown #673A3F ΔE 0.058
- Mud Brown #60460F ΔE 0.060
- Medium Brown #7F5112 ΔE 0.064
- Olive Brown #645403 ΔE 0.070
- Saddle Brown #8B4513 ΔE 0.073
- Mud #735C12 ΔE 0.075
Use #694E40 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.