#694D40
Closest named color: Brownish Purple (#76424E). oklch(44.7% 0.043 46), rgb(105, 77, 64).
Aa
White text reads best on this color (7.67:1).
About this color
#694D40 is a dark, muted brown. In OKLCH its lightness is 45%, its chroma 0.043 and its hue 46°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.049 away. White text reads best on it, at 7.67:1.
| Hue family | Browns |
| Lightness | dark (45%) |
| Chroma | muted (0.043) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.73:1 |
| White text | 7.67:1 |
Values
| HEX | #694D40 |
| RGB | rgb(105, 77, 64) |
| HSL | hsl(19, 24%, 33%) |
| OKLCH | oklch(44.7% 0.043 46) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #694D40 | 7.67:1 | AAA | Lc -91.4 | Preferred for body text |
| Black text on #694D40 | 2.73:1 | Fails | Lc 17.4 | Dividers and decoration only |
| #694D40 text on white | 7.67:1 | AAA | Lc 86.6 | Fine for body text |
| #694D40 text on black | 2.73:1 | Fails | Lc -15.5 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F7F5F3
oklch(97.1% 0.003 67.8)
-
Step 100
100
#EEE8E6
oklch(93.5% 0.007 39.5)
-
Step 200
200
#E2D6D1
oklch(88.4% 0.015 44.2)
-
Step 300
300
#CFBCB3
oklch(80.9% 0.025 47.1)
-
Step 400
400
#B7998C
oklch(70.6% 0.041 44.7)
-
Step 500
500
#A5806F
oklch(63.1% 0.052 45.9)
-
Step 600
600
#906957
oklch(55.6% 0.057 45.8)
-
Step 700
700
#7A5847
oklch(49.2% 0.052 47.6)
-
Step 800
800 (this color)
#694D40
oklch(44.7% 0.043 46)
-
Step 900
900
#513C32
oklch(37.6% 0.034 46.6)
-
Step 950
950
#30231E
oklch(27% 0.022 42)
#694D40 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #54503F | 0.037 |
| Deuteranopia (no green cones) | #5B5540 | 0.033 |
| Tritanopia (no blue cones) | #70484A | 0.028 |
| Achromatopsia (no color) | #535353 | 0.044 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #694D40
#694D40
oklch(44.7% 0.043 46)
- #395A67
#395A67
oklch(44.8% 0.044 224.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #694D40, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.049
- Purple Brown #673A3F ΔE 0.055
- Milk Chocolate #7F4E1E ΔE 0.056
- Mud Brown #60460F ΔE 0.060
- Medium Brown #7F5112 ΔE 0.065
- Olive Brown #645403 ΔE 0.071
- Saddle Brown #8B4513 ΔE 0.073
- Mud #735C12 ΔE 0.078
Use #694D40 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.