#694C44
Closest named color: Brownish Purple (#76424E). oklch(44.5% 0.042 36), rgb(105, 76, 68).
Aa
White text reads best on this color (7.72:1).
About this color
#694C44 is a dark, muted red. In OKLCH its lightness is 45%, its chroma 0.042 and its hue 36°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.043 away. White text reads best on it, at 7.72:1.
| Hue family | Reds |
| Lightness | dark (45%) |
| Chroma | muted (0.042) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.71:1 |
| White text | 7.72:1 |
Values
| HEX | #694C44 |
| RGB | rgb(105, 76, 68) |
| HSL | hsl(13, 21%, 34%) |
| OKLCH | oklch(44.5% 0.042 36) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #694C44 | 7.72:1 | AAA | Lc -91.5 | Preferred for body text |
| Black text on #694C44 | 2.71:1 | Fails | Lc 17.2 | Dividers and decoration only |
| #694C44 text on white | 7.72:1 | AAA | Lc 86.8 | Fine for body text |
| #694C44 text on black | 2.71:1 | Fails | Lc -15.3 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F7F5F4
oklch(97.1% 0.003 48.7)
-
Step 100
100
#EEE8E7
oklch(93.5% 0.007 28.8)
-
Step 200
200
#E2D6D3
oklch(88.5% 0.014 34.3)
-
Step 300
300
#D0BBB6
oklch(80.8% 0.025 33.6)
-
Step 400
400
#B79990
oklch(70.7% 0.038 37.3)
-
Step 500
500
#A57F75
oklch(63% 0.05 35.2)
-
Step 600
600
#90685D
oklch(55.5% 0.055 36)
-
Step 700
700
#7A574D
oklch(49.1% 0.049 36.6)
-
Step 800
800 (this color)
#694C44
oklch(44.5% 0.042 36)
-
Step 900
900
#513C36
oklch(37.7% 0.032 36.5)
-
Step 950
950
#30231F
oklch(27% 0.021 37.8)
#694C44 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #534F43 | 0.039 |
| Deuteranopia (no green cones) | #595544 | 0.037 |
| Tritanopia (no blue cones) | #70484A | 0.021 |
| Achromatopsia (no color) | #535353 | 0.042 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #694C44
#694C44
oklch(44.5% 0.042 36)
- #385A63
#385A63
oklch(44.5% 0.042 216.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #694C44, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.043
- Purple Brown #673A3F ΔE 0.050
- Milk Chocolate #7F4E1E ΔE 0.061
- Mud Brown #60460F ΔE 0.065
- Medium Brown #7F5112 ΔE 0.072
- Dark Mauve #874C62 ΔE 0.075
- Saddle Brown #8B4513 ΔE 0.077
- Olive Brown #645403 ΔE 0.079
Use #694C44 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.