#694A50
Closest named color: Brownish Purple (#76424E). oklch(44.5% 0.043 6.2), rgb(105, 74, 80).
Aa
White text reads best on this color (7.78:1).
About this color
#694A50 is a dark, muted red. In OKLCH its lightness is 44%, its chroma 0.043 and its hue 6°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.030 away. White text reads best on it, at 7.78:1.
| Hue family | Reds |
| Lightness | dark (44%) |
| Chroma | muted (0.043) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.69:1 |
| White text | 7.78:1 |
Values
| HEX | #694A50 |
| RGB | rgb(105, 74, 80) |
| HSL | hsl(348, 17%, 35%) |
| OKLCH | oklch(44.5% 0.043 6.2) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #694A50 | 7.78:1 | AAA | Lc -91.7 | Preferred for body text |
| Black text on #694A50 | 2.69:1 | Fails | Lc 17.0 | Dividers and decoration only |
| #694A50 text on white | 7.78:1 | AAA | Lc 87.0 | Fine for body text |
| #694A50 text on black | 2.69:1 | Fails | Lc -15.1 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F8F4F5
oklch(97.1% 0.004 360)
-
Step 100
100
#EEE8E9
oklch(93.6% 0.007 5.6)
-
Step 200
200
#E2D5D7
oklch(88.4% 0.015 6.7)
-
Step 300
300
#D0BABE
oklch(80.9% 0.026 5.2)
-
Step 400
400
#B8979D
oklch(70.8% 0.04 5.9)
-
Step 500
500
#A57D84
oklch(63.1% 0.051 6.9)
-
Step 600
600
#90666E
oklch(55.6% 0.055 6.4)
-
Step 700
700
#7B545C
oklch(49.1% 0.053 5.7)
-
Step 800
800 (this color)
#694A50
oklch(44.5% 0.043 6.2)
-
Step 900
900
#523A3F
oklch(37.7% 0.035 5.1)
-
Step 950
950
#302225
oklch(27% 0.022 4.4)
#694A50 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4E4F50 | 0.048 |
| Deuteranopia (no green cones) | #56544F | 0.043 |
| Tritanopia (no blue cones) | #6F484C | 0.012 |
| Achromatopsia (no color) | #525252 | 0.043 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #694A50
#694A50
oklch(44.5% 0.043 6.2)
- #375C57
#375C57
oklch(44.5% 0.043 184.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #694A50, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.030
- Purple Brown #673A3F ΔE 0.045
- Dark Mauve #874C62 ΔE 0.064
- Dusty Grape #545775 ΔE 0.066
- Milk Chocolate #7F4E1E ΔE 0.079
- Slate #516572 ΔE 0.085
- Mud Brown #60460F ΔE 0.085
- YInMn Blue #415A77 ΔE 0.085
Use #694A50 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.