#69374E
Closest named color: Purple Brown (#673A3F). oklch(40.8% 0.077 352.1), rgb(105, 55, 78).
Aa
White text reads best on this color (9.30:1).
About this color
#69374E is a dark, moderately saturated red. In OKLCH its lightness is 41%, its chroma 0.077 and its hue 352°. Its hue sits on the warm side of the wheel. The nearest named color is Purple Brown (#673A3F), ΔE 0.029 away. White text reads best on it, at 9.30:1.
| Hue family | Reds |
| Lightness | dark (41%) |
| Chroma | moderately saturated (0.077) |
| Temperature | warm |
| Nearest name | Purple Brown (#673A3F) |
| Black text | 2.25:1 |
| White text | 9.30:1 |
Values
| HEX | #69374E |
| RGB | rgb(105, 55, 78) |
| HSL | hsl(332, 31%, 31%) |
| OKLCH | oklch(40.8% 0.077 352.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #69374E | 9.30:1 | AAA | Lc -95.6 | Preferred for body text |
| Black text on #69374E | 2.25:1 | Fails | Lc 12.7 | Not readable |
| #69374E text on white | 9.30:1 | AAA | Lc 91.2 | Preferred for body text |
| #69374E text on black | 2.25:1 | Fails | Lc -11.1 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F4F6
oklch(97.2% 0.006 350.8)
-
Step 100
100
#F1E6EB
oklch(93.5% 0.014 348)
-
Step 200
200
#E7D3DB
oklch(88.5% 0.025 351.4)
-
Step 300
300
#D9B5C3
oklch(80.9% 0.045 352.8)
-
Step 400
400
#C58EA5
oklch(70.7% 0.073 352.3)
-
Step 500
500
#B5728F
oklch(63.2% 0.092 352.5)
-
Step 600
600
#9F5979
oklch(55.5% 0.1 352)
-
Step 700
700
#884966
oklch(49.1% 0.093 352)
-
Step 800
800 (this color)
#69374E
oklch(40.8% 0.077 352.1)
-
Step 900
900
#5A3445
oklch(37.8% 0.06 352)
-
Step 950
950
#351F28
oklch(27.1% 0.037 353.7)
#69374E with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3D424F | 0.083 |
| Deuteranopia (no green cones) | #494A4D | 0.076 |
| Tritanopia (no blue cones) | #70353F | 0.027 |
| Achromatopsia (no color) | #474747 | 0.078 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #69374E
#69374E
oklch(40.8% 0.077 352.1)
- #055745
#055745
oklch(40.8% 0.077 172.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #69374E, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple Brown #673A3F ΔE 0.029
- Brownish Purple #76424E ΔE 0.042
- Red Purple #820747 ΔE 0.081
- Velvet #750851 ΔE 0.082
- Wine #80013F ΔE 0.083
- Merlot #730039 ΔE 0.085
- Dark Mauve #874C62 ΔE 0.086
- Bordeaux #7B002C ΔE 0.088
Use #69374E in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.