#69374D
Closest named color: Purple Brown (#673A3F). oklch(40.7% 0.076 353.2), rgb(105, 55, 77).
Aa
White text reads best on this color (9.31:1).
About this color
#69374D is a dark, moderately saturated red. In OKLCH its lightness is 41%, its chroma 0.076 and its hue 353°. Its hue sits on the warm side of the wheel. The nearest named color is Purple Brown (#673A3F), ΔE 0.027 away. White text reads best on it, at 9.31:1.
| Hue family | Reds |
| Lightness | dark (41%) |
| Chroma | moderately saturated (0.076) |
| Temperature | warm |
| Nearest name | Purple Brown (#673A3F) |
| Black text | 2.25:1 |
| White text | 9.31:1 |
Values
| HEX | #69374D |
| RGB | rgb(105, 55, 77) |
| HSL | hsl(334, 31%, 31%) |
| OKLCH | oklch(40.7% 0.076 353.2) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #69374D | 9.31:1 | AAA | Lc -95.6 | Preferred for body text |
| Black text on #69374D | 2.25:1 | Fails | Lc 12.7 | Not readable |
| #69374D text on white | 9.31:1 | AAA | Lc 91.3 | Preferred for body text |
| #69374D text on black | 2.25:1 | Fails | Lc -11.1 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F4F6
oklch(97.2% 0.006 350.8)
-
Step 100
100
#F1E6EA
oklch(93.5% 0.013 353.2)
-
Step 200
200
#E7D3DA
oklch(88.5% 0.024 354.3)
-
Step 300
300
#D9B5C3
oklch(80.9% 0.045 352.8)
-
Step 400
400
#C58EA4
oklch(70.7% 0.072 353.4)
-
Step 500
500
#B5728E
oklch(63.2% 0.092 353.4)
-
Step 600
600
#A05978
oklch(55.6% 0.1 353.2)
-
Step 700
700
#884965
oklch(49% 0.092 353)
-
Step 800
800 (this color)
#69374D
oklch(40.7% 0.076 353.2)
-
Step 900
900
#5A3444
oklch(37.7% 0.059 353.5)
-
Step 950
950
#351F28
oklch(27.1% 0.037 353.7)
#69374D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3D414E | 0.082 |
| Deuteranopia (no green cones) | #4A4A4C | 0.075 |
| Tritanopia (no blue cones) | #70353F | 0.026 |
| Achromatopsia (no color) | #474747 | 0.077 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #69374D
#69374D
oklch(40.7% 0.076 353.2)
- #045746
#045746
oklch(40.8% 0.077 173.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #69374D, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple Brown #673A3F ΔE 0.027
- Brownish Purple #76424E ΔE 0.042
- Red Purple #820747 ΔE 0.082
- Velvet #750851 ΔE 0.083
- Wine #80013F ΔE 0.083
- Merlot #730039 ΔE 0.085
- Dark Mauve #874C62 ΔE 0.086
- Bordeaux #7B002C ΔE 0.087
Use #69374D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.