#69364D
Closest named color: Purple Brown (#673A3F). oklch(40.6% 0.078 352.7), rgb(105, 54, 77).
Aa
White text reads best on this color (9.39:1).
About this color
#69364D is a dark, moderately saturated red. In OKLCH its lightness is 41%, its chroma 0.078 and its hue 353°. Its hue sits on the warm side of the wheel. The nearest named color is Purple Brown (#673A3F), ΔE 0.029 away. White text reads best on it, at 9.39:1.
| Hue family | Reds |
| Lightness | dark (41%) |
| Chroma | moderately saturated (0.078) |
| Temperature | warm |
| Nearest name | Purple Brown (#673A3F) |
| Black text | 2.23:1 |
| White text | 9.39:1 |
Values
| HEX | #69364D |
| RGB | rgb(105, 54, 77) |
| HSL | hsl(333, 32%, 31%) |
| OKLCH | oklch(40.6% 0.078 352.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #69364D | 9.39:1 | AAA | Lc -95.8 | Preferred for body text |
| Black text on #69364D | 2.23:1 | Fails | Lc 12.5 | Not readable |
| #69364D text on white | 9.39:1 | AAA | Lc 91.4 | Preferred for body text |
| #69364D text on black | 2.23:1 | Fails | Lc -10.9 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F4F6
oklch(97.2% 0.006 350.8)
-
Step 100
100
#F2E6EB
oklch(93.6% 0.015 350.1)
-
Step 200
200
#E8D3DB
oklch(88.6% 0.026 352.5)
-
Step 300
300
#D9B5C3
oklch(80.9% 0.045 352.8)
-
Step 400
400
#C58EA5
oklch(70.7% 0.073 352.3)
-
Step 500
500
#B5718F
oklch(63% 0.094 352.1)
-
Step 600
600
#A05979
oklch(55.6% 0.101 352.4)
-
Step 700
700
#894866
oklch(49% 0.096 352.1)
-
Step 800
800 (this color)
#69364D
oklch(40.6% 0.078 352.7)
-
Step 900
900
#5A3345
oklch(37.6% 0.062 351.3)
-
Step 950
950
#351E28
oklch(26.9% 0.039 352.4)
#69364D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3C414E | 0.085 |
| Deuteranopia (no green cones) | #494A4C | 0.078 |
| Tritanopia (no blue cones) | #70343E | 0.027 |
| Achromatopsia (no color) | #464646 | 0.079 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #69364D
#69364D
oklch(40.6% 0.078 352.7)
- #005745
#005745
oklch(40.7% 0.079 172.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #69364D, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple Brown #673A3F ΔE 0.029
- Brownish Purple #76424E ΔE 0.044
- Red Purple #820747 ΔE 0.080
- Velvet #750851 ΔE 0.080
- Wine #80013F ΔE 0.081
- Merlot #730039 ΔE 0.083
- Bordeaux #7B002C ΔE 0.085
- Grape Purple #5D1451 ΔE 0.086
Use #69364D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.