#693550
Closest named color: Purple Brown (#673A3F). oklch(40.5% 0.082 349), rgb(105, 53, 80).
Aa
White text reads best on this color (9.43:1).
About this color
#693550 is a dark, moderately saturated red. In OKLCH its lightness is 40%, its chroma 0.082 and its hue 349°. Its hue sits on the warm side of the wheel. The nearest named color is Purple Brown (#673A3F), ΔE 0.035 away. White text reads best on it, at 9.43:1.
| Hue family | Reds |
| Lightness | dark (40%) |
| Chroma | moderately saturated (0.082) |
| Temperature | warm |
| Nearest name | Purple Brown (#673A3F) |
| Black text | 2.22:1 |
| White text | 9.43:1 |
Values
| HEX | #693550 |
| RGB | rgb(105, 53, 80) |
| HSL | hsl(329, 33%, 31%) |
| OKLCH | oklch(40.5% 0.082 349) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #693550 | 9.43:1 | AAA | Lc -95.8 | Preferred for body text |
| Black text on #693550 | 2.22:1 | Fails | Lc 12.4 | Not readable |
| #693550 text on white | 9.43:1 | AAA | Lc 91.5 | Preferred for body text |
| #693550 text on black | 2.22:1 | Fails | Lc -10.8 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F4F6
oklch(97.2% 0.006 350.8)
-
Step 100
100
#F2E6EB
oklch(93.6% 0.015 350.1)
-
Step 200
200
#E8D2DC
oklch(88.5% 0.028 348.4)
-
Step 300
300
#DAB5C5
oklch(81% 0.047 350.3)
-
Step 400
400
#C58DA8
oklch(70.6% 0.076 348.8)
-
Step 500
500
#B67093
oklch(63.1% 0.099 348.9)
-
Step 600
600
#A1587D
oklch(55.7% 0.106 349.4)
-
Step 700
700
#89476A
oklch(49% 0.1 348.4)
-
Step 800
800 (this color)
#693550
oklch(40.5% 0.082 349)
-
Step 900
900
#5B3347
oklch(37.8% 0.064 349.3)
-
Step 950
950
#351E2A
oklch(27% 0.041 347.6)
#693550 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3A4151 | 0.088 |
| Deuteranopia (no green cones) | #48494F | 0.079 |
| Tritanopia (no blue cones) | #6F343F | 0.030 |
| Achromatopsia (no color) | #464646 | 0.083 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #693550
#693550
oklch(40.5% 0.082 349)
- #005741
#005741
oklch(40.6% 0.082 168.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #693550, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple Brown #673A3F ΔE 0.035
- Brownish Purple #76424E ΔE 0.047
- Velvet #750851 ΔE 0.076
- Red Purple #820747 ΔE 0.077
- Wine #80013F ΔE 0.080
- Merlot #730039 ΔE 0.081
- Grape Purple #5D1451 ΔE 0.081
- Bordeaux #7B002C ΔE 0.086
Use #693550 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.