#693537
Closest named color: Purple Brown (#673A3F). oklch(39.7% 0.074 18.6), rgb(105, 53, 55).
Aa
White text reads best on this color (9.69:1).
About this color
#693537 is a dark, moderately saturated red. In OKLCH its lightness is 40%, its chroma 0.074 and its hue 19°. Its hue sits on the warm side of the wheel. The nearest named color is Purple Brown (#673A3F), ΔE 0.015 away. White text reads best on it, at 9.69:1.
| Hue family | Reds |
| Lightness | dark (40%) |
| Chroma | moderately saturated (0.074) |
| Temperature | warm |
| Nearest name | Purple Brown (#673A3F) |
| Black text | 2.16:1 |
| White text | 9.69:1 |
Values
| HEX | #693537 |
| RGB | rgb(105, 53, 55) |
| HSL | hsl(358, 33%, 31%) |
| OKLCH | oklch(39.7% 0.074 18.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #693537 | 9.69:1 | AAA | Lc -96.4 | Preferred for body text |
| Black text on #693537 | 2.16:1 | Fails | Lc 11.8 | Not readable |
| #693537 text on white | 9.69:1 | AAA | Lc 92.2 | Preferred for body text |
| #693537 text on black | 2.16:1 | Fails | Lc -10.2 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FAF4F3
oklch(97.2% 0.007 28.8)
-
Step 100
100
#F5E6E6
oklch(93.7% 0.016 17.4)
-
Step 200
200
#EDD1D1
oklch(88.4% 0.031 17.8)
-
Step 300
300
#E3B3B3
oklch(81% 0.056 18.4)
-
Step 400
400
#D28A8B
oklch(70.7% 0.088 18.6)
-
Step 500
500
#C56B6E
oklch(63.1% 0.114 18.7)
-
Step 600
600
#B05157
oklch(55.6% 0.124 18.1)
-
Step 700
700
#974147
oklch(49.1% 0.116 18.1)
-
Step 800
800
#7B363A
oklch(42.7% 0.096 18.5)
-
Step 900
900 (this color)
#693537
oklch(39.7% 0.074 18.6)
-
Step 950
950
#3A1C1D
oklch(26.9% 0.047 18.6)
#693537 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #403E37 | 0.079 |
| Deuteranopia (no green cones) | #4D4836 | 0.073 |
| Tritanopia (no blue cones) | #722E36 | 0.023 |
| Achromatopsia (no color) | #444444 | 0.075 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #693537
#693537
oklch(39.7% 0.074 18.6)
- #005254
#005254
oklch(39.8% 0.068 197.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #693537, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple Brown #673A3F ΔE 0.015
- Brownish Purple #76424E ΔE 0.052
- Chestnut #742802 ΔE 0.056
- Red Brown #8B2E16 ΔE 0.075
- Reddy Brown #6E1005 ΔE 0.076
- Wine Red #7B0323 ΔE 0.076
- Bordeaux #7B002C ΔE 0.080
- Mud Brown #60460F ΔE 0.080
Use #693537 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.