#693527
Closest named color: Purple Brown (#673A3F). oklch(39.3% 0.078 36), rgb(105, 53, 39).
Aa
White text reads best on this color (9.81:1).
About this color
#693527 is a dark, moderately saturated red. In OKLCH its lightness is 39%, its chroma 0.078 and its hue 36°. Its hue sits on the warm side of the wheel. The nearest named color is Purple Brown (#673A3F), ΔE 0.034 away. White text reads best on it, at 9.81:1.
| Hue family | Reds |
| Lightness | dark (39%) |
| Chroma | moderately saturated (0.078) |
| Temperature | warm |
| Nearest name | Purple Brown (#673A3F) |
| Black text | 2.13:1 |
| White text | 9.81:1 |
Values
| HEX | #693527 |
| RGB | rgb(105, 53, 39) |
| HSL | hsl(13, 46%, 28%) |
| OKLCH | oklch(39.3% 0.078 36) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #693527 | 9.81:1 | AAA | Lc -96.7 | Preferred for body text |
| Black text on #693527 | 2.13:1 | Fails | Lc 11.5 | Not readable |
| #693527 text on white | 9.81:1 | AAA | Lc 92.4 | Preferred for body text |
| #693527 text on black | 2.13:1 | Fails | Lc -10.0 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FBF4F2
oklch(97.2% 0.008 36.6)
-
Step 100
100
#F5E6E2
oklch(93.6% 0.017 35.3)
-
Step 200
200
#EED2CB
oklch(88.5% 0.033 34.3)
-
Step 300
300
#E3B4A7
oklch(80.9% 0.058 36)
-
Step 400
400
#D48B78
oklch(70.6% 0.094 35.3)
-
Step 500
500
#C76D55
oklch(63.2% 0.12 35.9)
-
Step 600
600
#B25339
oklch(55.6% 0.13 36.3)
-
Step 700
700
#99432C
oklch(49.2% 0.121 36)
-
Step 800
800
#7C3825
oklch(42.8% 0.1 36.5)
-
Step 900
900 (this color)
#693527
oklch(39.3% 0.078 36)
-
Step 950
950
#3B1D15
oklch(27% 0.049 35.8)
#693527 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #423D26 | 0.077 |
| Deuteranopia (no green cones) | #4F4826 | 0.071 |
| Tritanopia (no blue cones) | #732C32 | 0.036 |
| Achromatopsia (no color) | #434343 | 0.079 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #693527
#693527
oklch(39.3% 0.078 36)
- #004F5E
#004F5E
oklch(39.4% 0.07 216.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #693527, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple Brown #673A3F ΔE 0.034
- Chestnut #742802 ΔE 0.039
- Mud Brown #60460F ΔE 0.063
- Brownish Purple #76424E ΔE 0.066
- Reddy Brown #6E1005 ΔE 0.068
- Red Brown #8B2E16 ΔE 0.069
- Rust Brown #8B3103 ΔE 0.072
- Blood #770001 ΔE 0.078
Use #693527 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.