#693441

Closest named color: Purple Brown (#673A3F). oklch(39.8% 0.077 5.6), rgb(105, 52, 65).

Aa

White text reads best on this color (9.68:1).

About this color

#693441 is a dark, moderately saturated red. In OKLCH its lightness is 40%, its chroma 0.077 and its hue 6°. Its hue sits on the warm side of the wheel. The nearest named color is Purple Brown (#673A3F), ΔE 0.018 away. White text reads best on it, at 9.68:1.

Hue familyReds
Lightnessdark (40%)
Chromamoderately saturated (0.077)
Temperaturewarm
Nearest namePurple Brown (#673A3F)
Black text2.16:1
White text9.68:1

Values

HEX#693441
RGBrgb(105, 52, 65)
HSLhsl(345, 34%, 31%)
OKLCHoklch(39.8% 0.077 5.6)

Contrast

WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.

PairWCAG 2ResultAPCAAPCA guidance
White text on #693441 9.68:1 AAA Lc -96.4 Preferred for body text
Black text on #693441 2.16:1 Fails Lc 11.8 Not readable
#693441 text on white 9.68:1 AAA Lc 92.1 Preferred for body text
#693441 text on black 2.16:1 Fails Lc -10.3 Not readable

Tints and shades

A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.

  1. Step 50

    50

    #FAF3F5

    oklch(97% 0.008 357.8)

  2. Step 100

    100

    #F4E5E8

    oklch(93.5% 0.017 3.7)

  3. Step 200

    200

    #EDD1D6

    oklch(88.5% 0.032 5.6)

  4. Step 300

    300

    #E2B2BB

    oklch(80.9% 0.057 5.9)

  5. Step 400

    400

    #D28898

    oklch(70.7% 0.092 5.6)

  6. Step 500

    500

    #C4697F

    oklch(63.1% 0.118 5.6)

  7. Step 600

    600

    #AF4F68

    oklch(55.6% 0.127 5.8)

  8. Step 700

    700

    #963F57

    oklch(49% 0.119 5.3)

  9. Step 800

    800

    #7A3547

    oklch(42.7% 0.098 5.8)

  10. Step 900

    900 (this color)

    #693441

    oklch(39.8% 0.077 5.6)

  11. Step 950

    950

    #3A1C23

    oklch(27.1% 0.048 5.8)

Export this scale for Tailwind in the Tailwind colors tool

#693441 with color blindness

Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.

VisionSeen asShift (ΔE)
Protanopia (no red cones)#3D3E410.085
Deuteranopia (no green cones)#4A48400.078
Tritanopia (no blue cones)#712F390.020
Achromatopsia (no color)#4444440.078

Harmonies

Hue rotations in OKLCH that keep this color's lightness and chroma.

Complementary

The opposite hue (180°).

  • #693441

    #693441

    oklch(39.8% 0.077 5.6)

  • #00534C

    #00534C

    oklch(39.8% 0.07 185.1)

Open the complementary palette in the generator

Analogous

Neighbouring hues, 30° either side.

  • #693441

    #693441

    oklch(39.8% 0.077 5.6)

  • #603657

    #603657

    oklch(39.7% 0.077 335.3)

  • #6A3729

    #6A3729

    oklch(39.9% 0.076 36.3)

Open the analogous palette in the generator

Split complementary

The two hues beside the complement (150° and 210°).

  • #693441

    #693441

    oklch(39.8% 0.077 5.6)

  • #1D5335

    #1D5335

    oklch(39.7% 0.077 155.9)

  • #00505F

    #00505F

    oklch(39.7% 0.071 215.9)

Open the split complementary palette in the generator

Triadic

Three hues spaced 120° apart.

  • #693441

    #693441

    oklch(39.8% 0.077 5.6)

  • #3D4E1C

    #3D4E1C

    oklch(39.7% 0.077 125.5)

  • #1E4B6E

    #1E4B6E

    oklch(39.9% 0.077 245)

Open the triadic palette in the generator

Square

Four hues spaced 90° apart.

  • #693441

    #693441

    oklch(39.8% 0.077 5.6)

  • #544609

    #544609

    oklch(39.7% 0.077 94.9)

  • #00534C

    #00534C

    oklch(39.8% 0.07 185.1)

  • #3C4370

    #3C4370

    oklch(39.8% 0.076 275.7)

Open the square palette in the generator

Palettes with this color

Curated palettes that contain a color within ΔE 0.04 (OKLab) of #693441, closest first.

Similar named colors

The eight closest entries in our named color list, with their ΔE distance.

Use #693441 in your product

Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.