#693347
Closest named color: Purple Brown (#673A3F). oklch(39.8% 0.081 357.9), rgb(105, 51, 71).
Aa
White text reads best on this color (9.69:1).
About this color
#693347 is a dark, moderately saturated red. In OKLCH its lightness is 40%, its chroma 0.081 and its hue 358°. Its hue sits on the warm side of the wheel. The nearest named color is Purple Brown (#673A3F), ΔE 0.026 away. White text reads best on it, at 9.69:1.
| Hue family | Reds |
| Lightness | dark (40%) |
| Chroma | moderately saturated (0.081) |
| Temperature | warm |
| Nearest name | Purple Brown (#673A3F) |
| Black text | 2.16:1 |
| White text | 9.69:1 |
Values
| HEX | #693347 |
| RGB | rgb(105, 51, 71) |
| HSL | hsl(338, 35%, 31%) |
| OKLCH | oklch(39.8% 0.081 357.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #693347 | 9.69:1 | AAA | Lc -96.4 | Preferred for body text |
| Black text on #693347 | 2.16:1 | Fails | Lc 11.8 | Not readable |
| #693347 text on white | 9.69:1 | AAA | Lc 92.2 | Preferred for body text |
| #693347 text on black | 2.16:1 | Fails | Lc -10.2 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FAF3F5
oklch(97% 0.008 357.8)
-
Step 100
100
#F4E5EA
oklch(93.5% 0.018 355.1)
-
Step 200
200
#EDD0D9
oklch(88.4% 0.034 357.1)
-
Step 300
300
#E2B1C0
oklch(80.9% 0.06 358.3)
-
Step 400
400
#D287A0
oklch(70.7% 0.097 358.3)
-
Step 500
500
#C46789
oklch(63.1% 0.124 358)
-
Step 600
600
#AF4D73
oklch(55.6% 0.134 358)
-
Step 700
700
#963D60
oklch(49.1% 0.125 358.2)
-
Step 800
800
#7A334F
oklch(42.7% 0.104 357.7)
-
Step 900
900 (this color)
#693347
oklch(39.8% 0.081 357.9)
-
Step 950
950
#3A1B26
oklch(27% 0.051 358.5)
#693347 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3B3E48 | 0.088 |
| Deuteranopia (no green cones) | #494846 | 0.081 |
| Tritanopia (no blue cones) | #70303A | 0.024 |
| Achromatopsia (no color) | #444444 | 0.082 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #693347
#693347
oklch(39.8% 0.081 357.9)
- #005447
#005447
oklch(39.9% 0.074 177.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #693347, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple Brown #673A3F ΔE 0.026
- Brownish Purple #76424E ΔE 0.049
- Merlot #730039 ΔE 0.076
- Red Purple #820747 ΔE 0.076
- Wine #80013F ΔE 0.076
- Bordeaux #7B002C ΔE 0.077
- Velvet #750851 ΔE 0.078
- Wine Red #7B0323 ΔE 0.079
Use #693347 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.