#693254
Closest named color: Purple Brown (#673A3F). oklch(40.2% 0.091 344), rgb(105, 50, 84).
Aa
White text reads best on this color (9.61:1).
About this color
#693254 is a dark, moderately saturated purple. In OKLCH its lightness is 40%, its chroma 0.091 and its hue 344°. Its hue sits on the warm side of the wheel. The nearest named color is Purple Brown (#673A3F), ΔE 0.047 away. White text reads best on it, at 9.61:1.
| Hue family | Purples |
| Lightness | dark (40%) |
| Chroma | moderately saturated (0.091) |
| Temperature | warm |
| Nearest name | Purple Brown (#673A3F) |
| Black text | 2.18:1 |
| White text | 9.61:1 |
Values
| HEX | #693254 |
| RGB | rgb(105, 50, 84) |
| HSL | hsl(323, 35%, 30%) |
| OKLCH | oklch(40.2% 0.091 344) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #693254 | 9.61:1 | AAA | Lc -96.2 | Preferred for body text |
| Black text on #693254 | 2.18:1 | Fails | Lc 12.0 | Not readable |
| #693254 text on white | 9.61:1 | AAA | Lc 91.9 | Preferred for body text |
| #693254 text on black | 2.18:1 | Fails | Lc -10.5 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FAF3F7
oklch(97.1% 0.009 341.8)
-
Step 100
100
#F4E5ED
oklch(93.6% 0.019 344)
-
Step 200
200
#ECD0DF
oklch(88.5% 0.037 344.3)
-
Step 300
300
#E1B0CB
oklch(80.9% 0.067 344.5)
-
Step 400
400
#D085B1
oklch(70.7% 0.107 344.1)
-
Step 500
500
#C2649E
oklch(63.1% 0.138 343.9)
-
Step 600
600
#AD4989
oklch(55.6% 0.15 343.8)
-
Step 700
700
#943974
oklch(49% 0.14 343.7)
-
Step 800
800
#79305E
oklch(42.7% 0.116 344.4)
-
Step 900
900 (this color)
#693254
oklch(40.2% 0.091 344)
-
Step 950
950
#391A2D
oklch(26.9% 0.057 344)
#693254 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #363F55 | 0.096 |
| Deuteranopia (no green cones) | #454853 | 0.086 |
| Tritanopia (no blue cones) | #6F323F | 0.038 |
| Achromatopsia (no color) | #454545 | 0.091 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #693254
#693254
oklch(40.2% 0.091 344)
- #00563B
#00563B
oklch(40.1% 0.086 163.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #693254, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple Brown #673A3F ΔE 0.047
- Brownish Purple #76424E ΔE 0.056
- Velvet #750851 ΔE 0.067
- Grape Purple #5D1451 ΔE 0.072
- Red Purple #820747 ΔE 0.072
- Wine #80013F ΔE 0.076
- Rich Purple #720058 ΔE 0.076
- Merlot #730039 ΔE 0.077
Use #693254 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.