#69324F
Closest named color: Purple Brown (#673A3F). oklch(40% 0.087 348.9), rgb(105, 50, 79).
Aa
White text reads best on this color (9.67:1).
About this color
#69324F is a dark, moderately saturated red. In OKLCH its lightness is 40%, its chroma 0.087 and its hue 349°. Its hue sits on the warm side of the wheel. The nearest named color is Purple Brown (#673A3F), ΔE 0.039 away. White text reads best on it, at 9.67:1.
| Hue family | Reds |
| Lightness | dark (40%) |
| Chroma | moderately saturated (0.087) |
| Temperature | warm |
| Nearest name | Purple Brown (#673A3F) |
| Black text | 2.16:1 |
| White text | 9.67:1 |
Values
| HEX | #69324F |
| RGB | rgb(105, 50, 79) |
| HSL | hsl(328, 35%, 30%) |
| OKLCH | oklch(40% 0.087 348.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #69324F | 9.67:1 | AAA | Lc -96.3 | Preferred for body text |
| Black text on #69324F | 2.16:1 | Fails | Lc 11.9 | Not readable |
| #69324F text on white | 9.67:1 | AAA | Lc 92.1 | Preferred for body text |
| #69324F text on black | 2.16:1 | Fails | Lc -10.3 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FAF3F6
oklch(97% 0.008 349.2)
-
Step 100
100
#F4E5EC
oklch(93.6% 0.019 347.4)
-
Step 200
200
#EDD0DD
oklch(88.5% 0.037 349)
-
Step 300
300
#E2B0C7
oklch(80.9% 0.065 349.3)
-
Step 400
400
#D185AB
oklch(70.6% 0.104 348.7)
-
Step 500
500
#C36596
oklch(63.1% 0.133 349)
-
Step 600
600
#AE4A81
oklch(55.6% 0.145 348.7)
-
Step 700
700
#953A6D
oklch(49% 0.135 348.5)
-
Step 800
800
#793159
oklch(42.6% 0.111 348.4)
-
Step 900
900 (this color)
#69324F
oklch(40% 0.087 348.9)
-
Step 950
950
#3A1A2B
oklch(27% 0.056 348.4)
#69324F with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #383F50 | 0.093 |
| Deuteranopia (no green cones) | #46484E | 0.085 |
| Tritanopia (no blue cones) | #70313D | 0.033 |
| Achromatopsia (no color) | #444444 | 0.088 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #69324F
#69324F
oklch(40% 0.087 348.9)
- #005540
#005540
oklch(40% 0.08 169)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #69324F, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple Brown #673A3F ΔE 0.039
- Brownish Purple #76424E ΔE 0.053
- Velvet #750851 ΔE 0.069
- Red Purple #820747 ΔE 0.072
- Merlot #730039 ΔE 0.075
- Grape Purple #5D1451 ΔE 0.075
- Wine #80013F ΔE 0.075
- Rich Purple #720058 ΔE 0.080
Use #69324F in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.