#693243
Closest named color: Purple Brown (#673A3F). oklch(39.5% 0.081 1.9), rgb(105, 50, 67).
Aa
White text reads best on this color (9.82:1).
About this color
#693243 is a dark, moderately saturated red. In OKLCH its lightness is 40%, its chroma 0.081 and its hue 2°. Its hue sits on the warm side of the wheel. The nearest named color is Purple Brown (#673A3F), ΔE 0.024 away. White text reads best on it, at 9.82:1.
| Hue family | Reds |
| Lightness | dark (40%) |
| Chroma | moderately saturated (0.081) |
| Temperature | warm |
| Nearest name | Purple Brown (#673A3F) |
| Black text | 2.13:1 |
| White text | 9.82:1 |
Values
| HEX | #693243 |
| RGB | rgb(105, 50, 67) |
| HSL | hsl(341, 35%, 30%) |
| OKLCH | oklch(39.5% 0.081 1.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #693243 | 9.82:1 | AAA | Lc -96.7 | Preferred for body text |
| Black text on #693243 | 2.13:1 | Fails | Lc 11.5 | Not readable |
| #693243 text on white | 9.82:1 | AAA | Lc 92.5 | Preferred for body text |
| #693243 text on black | 2.13:1 | Fails | Lc -10.0 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FBF3F5
oklch(97.1% 0.009 0.1)
-
Step 100
100
#F5E5E9
oklch(93.6% 0.018 0.4)
-
Step 200
200
#EED0D7
oklch(88.5% 0.035 2)
-
Step 300
300
#E3B1BD
oklch(80.9% 0.06 2.5)
-
Step 400
400
#D3879C
oklch(70.7% 0.096 1.9)
-
Step 500
500
#C66784
oklch(63.2% 0.124 1.8)
-
Step 600
600
#B14C6D
oklch(55.6% 0.135 2)
-
Step 700
700
#983D5B
oklch(49.2% 0.125 2.3)
-
Step 800
800
#7B334B
oklch(42.7% 0.103 1.6)
-
Step 900
900 (this color)
#693243
oklch(39.5% 0.081 1.9)
-
Step 950
950
#3B1B24
oklch(27.1% 0.052 3.2)
#693243 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3B3D44 | 0.088 |
| Deuteranopia (no green cones) | #494742 | 0.081 |
| Tritanopia (no blue cones) | #712E38 | 0.023 |
| Achromatopsia (no color) | #434343 | 0.082 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #693243
#693243
oklch(39.5% 0.081 1.9)
- #005249
#005249
oklch(39.4% 0.07 182.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #693243, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple Brown #673A3F ΔE 0.024
- Brownish Purple #76424E ΔE 0.051
- Bordeaux #7B002C ΔE 0.074
- Merlot #730039 ΔE 0.074
- Chestnut #742802 ΔE 0.075
- Wine Red #7B0323 ΔE 0.075
- Wine #80013F ΔE 0.076
- Red Purple #820747 ΔE 0.077
Use #693243 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.