#693238
Closest named color: Purple Brown (#673A3F). oklch(39.2% 0.079 14.6), rgb(105, 50, 56).
Aa
White text reads best on this color (9.93:1).
About this color
#693238 is a dark, moderately saturated red. In OKLCH its lightness is 39%, its chroma 0.079 and its hue 15°. Its hue sits on the warm side of the wheel. The nearest named color is Purple Brown (#673A3F), ΔE 0.020 away. White text reads best on it, at 9.93:1.
| Hue family | Reds |
| Lightness | dark (39%) |
| Chroma | moderately saturated (0.079) |
| Temperature | warm |
| Nearest name | Purple Brown (#673A3F) |
| Black text | 2.11:1 |
| White text | 9.93:1 |
Values
| HEX | #693238 |
| RGB | rgb(105, 50, 56) |
| HSL | hsl(353, 35%, 30%) |
| OKLCH | oklch(39.2% 0.079 14.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #693238 | 9.93:1 | AAA | Lc -96.9 | Preferred for body text |
| Black text on #693238 | 2.11:1 | Fails | Lc 11.2 | Not readable |
| #693238 text on white | 9.93:1 | AAA | Lc 92.7 | Preferred for body text |
| #693238 text on black | 2.11:1 | Fails | Lc -9.7 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FBF3F4
oklch(97.1% 0.009 8.5)
-
Step 100
100
#F5E5E6
oklch(93.5% 0.018 13.1)
-
Step 200
200
#EED1D2
oklch(88.5% 0.033 15.4)
-
Step 300
300
#E4B2B5
oklch(81% 0.058 14.4)
-
Step 400
400
#D5888E
oklch(70.8% 0.095 14.7)
-
Step 500
500
#C76872
oklch(63% 0.121 14.5)
-
Step 600
600
#B34E5B
oklch(55.7% 0.132 14.5)
-
Step 700
700
#993E4B
oklch(49% 0.122 14.1)
-
Step 800
800
#7D343D
oklch(42.8% 0.102 14.9)
-
Step 900
900 (this color)
#693238
oklch(39.2% 0.079 14.6)
-
Step 950
950
#3B1B1F
oklch(26.9% 0.05 13.1)
#693238 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3D3C38 | 0.086 |
| Deuteranopia (no green cones) | #4B4737 | 0.079 |
| Tritanopia (no blue cones) | #722B34 | 0.022 |
| Achromatopsia (no color) | #434343 | 0.079 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #693238
#693238
oklch(39.2% 0.079 14.6)
- #005050
#005050
oklch(39% 0.067 194.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #693238, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple Brown #673A3F ΔE 0.020
- Brownish Purple #76424E ΔE 0.055
- Chestnut #742802 ΔE 0.058
- Wine Red #7B0323 ΔE 0.071
- Reddy Brown #6E1005 ΔE 0.072
- Bordeaux #7B002C ΔE 0.073
- Red Brown #8B2E16 ΔE 0.078
- Merlot #730039 ΔE 0.079
Use #693238 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.