#69314D
Closest named color: Purple Brown (#673A3F). oklch(39.7% 0.088 350.5), rgb(105, 49, 77).
Aa
White text reads best on this color (9.78:1).
About this color
#69314D is a dark, moderately saturated red. In OKLCH its lightness is 40%, its chroma 0.088 and its hue 351°. Its hue sits on the warm side of the wheel. The nearest named color is Purple Brown (#673A3F), ΔE 0.039 away. White text reads best on it, at 9.78:1.
| Hue family | Reds |
| Lightness | dark (40%) |
| Chroma | moderately saturated (0.088) |
| Temperature | warm |
| Nearest name | Purple Brown (#673A3F) |
| Black text | 2.14:1 |
| White text | 9.78:1 |
Values
| HEX | #69314D |
| RGB | rgb(105, 49, 77) |
| HSL | hsl(330, 36%, 30%) |
| OKLCH | oklch(39.7% 0.088 350.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #69314D | 9.78:1 | AAA | Lc -96.6 | Preferred for body text |
| Black text on #69314D | 2.14:1 | Fails | Lc 11.6 | Not readable |
| #69314D text on white | 9.78:1 | AAA | Lc 92.3 | Preferred for body text |
| #69314D text on black | 2.14:1 | Fails | Lc -10.1 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FAF3F6
oklch(97% 0.008 349.2)
-
Step 100
100
#F5E5EB
oklch(93.6% 0.019 352.7)
-
Step 200
200
#EDD0DC
oklch(88.5% 0.036 350.9)
-
Step 300
300
#E3B0C6
oklch(81% 0.066 351)
-
Step 400
400
#D285A9
oklch(70.7% 0.104 350.6)
-
Step 500
500
#C46494
oklch(63% 0.134 350.3)
-
Step 600
600
#B0497E
oklch(55.6% 0.146 350.9)
-
Step 700
700
#973A6B
oklch(49.2% 0.136 350.5)
-
Step 800
800
#7A3057
oklch(42.6% 0.113 350.2)
-
Step 900
900 (this color)
#69314D
oklch(39.7% 0.088 350.5)
-
Step 950
950
#3A1A2A
oklch(27% 0.055 350.2)
#69314D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #373E4E | 0.095 |
| Deuteranopia (no green cones) | #46474C | 0.086 |
| Tritanopia (no blue cones) | #702F3B | 0.032 |
| Achromatopsia (no color) | #444444 | 0.088 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #69314D
#69314D
oklch(39.7% 0.088 350.5)
- #005441
#005441
oklch(39.7% 0.078 170.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #69314D, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple Brown #673A3F ΔE 0.039
- Brownish Purple #76424E ΔE 0.055
- Velvet #750851 ΔE 0.068
- Red Purple #820747 ΔE 0.071
- Merlot #730039 ΔE 0.072
- Wine #80013F ΔE 0.073
- Grape Purple #5D1451 ΔE 0.073
- Bordeaux #7B002C ΔE 0.078
Use #69314D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.