#693044
Closest named color: Purple Brown (#673A3F). oklch(39.2% 0.085 359.6), rgb(105, 48, 68).
Aa
White text reads best on this color (9.96:1).
About this color
#693044 is a dark, moderately saturated red. In OKLCH its lightness is 39%, its chroma 0.085 and its hue 360°. Its hue sits on the warm side of the wheel. The nearest named color is Purple Brown (#673A3F), ΔE 0.030 away. White text reads best on it, at 9.96:1.
| Hue family | Reds |
| Lightness | dark (39%) |
| Chroma | moderately saturated (0.085) |
| Temperature | warm |
| Nearest name | Purple Brown (#673A3F) |
| Black text | 2.10:1 |
| White text | 9.96:1 |
Values
| HEX | #693044 |
| RGB | rgb(105, 48, 68) |
| HSL | hsl(339, 37%, 30%) |
| OKLCH | oklch(39.2% 0.085 359.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #693044 | 9.96:1 | AAA | Lc -96.9 | Preferred for body text |
| Black text on #693044 | 2.10:1 | Fails | Lc 11.2 | Not readable |
| #693044 text on white | 9.96:1 | AAA | Lc 92.8 | Preferred for body text |
| #693044 text on black | 2.10:1 | Fails | Lc -9.7 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FBF3F5
oklch(97.1% 0.009 0.1)
-
Step 100
100
#F5E5E9
oklch(93.6% 0.018 0.4)
-
Step 200
200
#EED0D8
oklch(88.5% 0.035 359.9)
-
Step 300
300
#E4B0BF
oklch(80.9% 0.063 359.6)
-
Step 400
400
#D5859E
oklch(70.7% 0.102 359.9)
-
Step 500
500
#C76587
oklch(63.1% 0.13 359.5)
-
Step 600
600
#B24A71
oklch(55.6% 0.141 359.3)
-
Step 700
700
#993A5E
oklch(49.1% 0.132 359.6)
-
Step 800
800
#7C314D
oklch(42.7% 0.108 359.4)
-
Step 900
900 (this color)
#693044
oklch(39.2% 0.085 359.6)
-
Step 950
950
#3B1A26
oklch(27% 0.054 358.3)
#693044 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #393C45 | 0.093 |
| Deuteranopia (no green cones) | #484743 | 0.086 |
| Tritanopia (no blue cones) | #712C37 | 0.025 |
| Achromatopsia (no color) | #434343 | 0.085 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #693044
#693044
oklch(39.2% 0.085 359.6)
- #005247
#005247
oklch(39.3% 0.071 179.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #693044, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple Brown #673A3F ΔE 0.030
- Brownish Purple #76424E ΔE 0.055
- Merlot #730039 ΔE 0.069
- Bordeaux #7B002C ΔE 0.071
- Wine #80013F ΔE 0.072
- Red Purple #820747 ΔE 0.073
- Wine Red #7B0323 ΔE 0.073
- Velvet #750851 ΔE 0.074
Use #693044 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.