#693040
Closest named color: Purple Brown (#673A3F). oklch(39.1% 0.083 4), rgb(105, 48, 64).
Aa
White text reads best on this color (10.01:1).
About this color
#693040 is a dark, moderately saturated red. In OKLCH its lightness is 39%, its chroma 0.083 and its hue 4°. Its hue sits on the warm side of the wheel. The nearest named color is Purple Brown (#673A3F), ΔE 0.027 away. White text reads best on it, at 10.01:1.
| Hue family | Reds |
| Lightness | dark (39%) |
| Chroma | moderately saturated (0.083) |
| Temperature | warm |
| Nearest name | Purple Brown (#673A3F) |
| Black text | 2.09:1 |
| White text | 10.01:1 |
Values
| HEX | #693040 |
| RGB | rgb(105, 48, 64) |
| HSL | hsl(343, 37%, 30%) |
| OKLCH | oklch(39.1% 0.083 4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #693040 | 10.01:1 | AAA | Lc -97.0 | Preferred for body text |
| Black text on #693040 | 2.09:1 | Fails | Lc 11.1 | Not readable |
| #693040 text on white | 10.01:1 | AAA | Lc 92.9 | Preferred for body text |
| #693040 text on black | 2.09:1 | Fails | Lc -9.6 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FBF3F5
oklch(97.1% 0.009 0.1)
-
Step 100
100
#F5E5E8
oklch(93.5% 0.018 4.5)
-
Step 200
200
#EED0D6
oklch(88.4% 0.034 4.2)
-
Step 300
300
#E5B0BC
oklch(80.9% 0.064 3.5)
-
Step 400
400
#D58699
oklch(70.7% 0.099 4.3)
-
Step 500
500
#C86580
oklch(63% 0.128 4.2)
-
Step 600
600
#B34A6A
oklch(55.5% 0.14 3.7)
-
Step 700
700
#9A3B58
oklch(49.2% 0.13 4.2)
-
Step 800
800
#7D3148
oklch(42.7% 0.108 3.9)
-
Step 900
900 (this color)
#693040
oklch(39.1% 0.083 4)
-
Step 950
950
#3B1A23
oklch(26.8% 0.053 4)
#693040 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3A3C40 | 0.092 |
| Deuteranopia (no green cones) | #48463F | 0.084 |
| Tritanopia (no blue cones) | #712B36 | 0.022 |
| Achromatopsia (no color) | #424242 | 0.084 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #693040
#693040
oklch(39.1% 0.083 4)
- #005149
#005149
oklch(39.1% 0.069 183.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #693040, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple Brown #673A3F ΔE 0.027
- Brownish Purple #76424E ΔE 0.056
- Bordeaux #7B002C ΔE 0.069
- Merlot #730039 ΔE 0.070
- Wine Red #7B0323 ΔE 0.070
- Chestnut #742802 ΔE 0.071
- Wine #80013F ΔE 0.073
- Red Purple #820747 ΔE 0.075
Use #693040 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.