#69303D
Closest named color: Purple Brown (#673A3F). oklch(39% 0.083 7.3), rgb(105, 48, 61).
Aa
White text reads best on this color (10.04:1).
About this color
#69303D is a dark, moderately saturated red. In OKLCH its lightness is 39%, its chroma 0.083 and its hue 7°. Its hue sits on the warm side of the wheel. The nearest named color is Purple Brown (#673A3F), ΔE 0.025 away. White text reads best on it, at 10.04:1.
| Hue family | Reds |
| Lightness | dark (39%) |
| Chroma | moderately saturated (0.083) |
| Temperature | warm |
| Nearest name | Purple Brown (#673A3F) |
| Black text | 2.09:1 |
| White text | 10.04:1 |
Values
| HEX | #69303D |
| RGB | rgb(105, 48, 61) |
| HSL | hsl(346, 37%, 30%) |
| OKLCH | oklch(39% 0.083 7.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #69303D | 10.04:1 | AAA | Lc -97.1 | Preferred for body text |
| Black text on #69303D | 2.09:1 | Fails | Lc 11.0 | Not readable |
| #69303D text on white | 10.04:1 | AAA | Lc 92.9 | Preferred for body text |
| #69303D text on black | 2.09:1 | Fails | Lc -9.5 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FBF3F4
oklch(97.1% 0.009 8.5)
-
Step 100
100
#F5E5E8
oklch(93.5% 0.018 4.5)
-
Step 200
200
#EFD0D5
oklch(88.5% 0.035 6.8)
-
Step 300
300
#E5B1B9
oklch(81% 0.061 8.2)
-
Step 400
400
#D68696
oklch(70.7% 0.1 6.9)
-
Step 500
500
#C8667C
oklch(63.1% 0.126 7.1)
-
Step 600
600
#B34B65
oklch(55.5% 0.137 7.1)
-
Step 700
700
#9A3B54
oklch(49% 0.129 6.9)
-
Step 800
800
#7D3245
oklch(42.7% 0.106 6.9)
-
Step 900
900 (this color)
#69303D
oklch(39% 0.083 7.3)
-
Step 950
950
#3C1B22
oklch(27.2% 0.052 7.7)
#69303D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3B3B3D | 0.090 |
| Deuteranopia (no green cones) | #49463C | 0.083 |
| Tritanopia (no blue cones) | #722A35 | 0.022 |
| Achromatopsia (no color) | #424242 | 0.083 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #69303D
#69303D
oklch(39% 0.083 7.3)
- #00504B
#00504B
oklch(38.8% 0.068 187.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #69303D, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple Brown #673A3F ΔE 0.025
- Brownish Purple #76424E ΔE 0.057
- Chestnut #742802 ΔE 0.067
- Wine Red #7B0323 ΔE 0.069
- Bordeaux #7B002C ΔE 0.069
- Merlot #730039 ΔE 0.071
- Wine #80013F ΔE 0.075
- Reddy Brown #6E1005 ΔE 0.075
Use #69303D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.