#69273A
Closest named color: Purple Brown (#673A3F). oklch(37.5% 0.096 5.1), rgb(105, 39, 58).
Aa
White text reads best on this color (10.75:1).
About this color
#69273A is a dark, moderately saturated red. In OKLCH its lightness is 37%, its chroma 0.096 and its hue 5°. Its hue sits on the warm side of the wheel. The nearest named color is Purple Brown (#673A3F), ΔE 0.046 away. White text reads best on it, at 10.75:1.
| Hue family | Reds |
| Lightness | dark (37%) |
| Chroma | moderately saturated (0.096) |
| Temperature | warm |
| Nearest name | Purple Brown (#673A3F) |
| Black text | 1.95:1 |
| White text | 10.75:1 |
Values
| HEX | #69273A |
| RGB | rgb(105, 39, 58) |
| HSL | hsl(343, 46%, 28%) |
| OKLCH | oklch(37.5% 0.096 5.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #69273A | 10.75:1 | AAA | Lc -98.3 | Preferred for body text |
| Black text on #69273A | 1.95:1 | Fails | Lc 9.6 | Not readable |
| #69273A text on white | 10.75:1 | AAA | Lc 94.4 | Preferred for body text |
| #69273A text on black | 1.95:1 | Fails | Lc -8.2 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FCF3F4
oklch(97.1% 0.01 9.5)
-
Step 100
100
#F7E4E8
oklch(93.5% 0.021 3.1)
-
Step 200
200
#F2CFD5
oklch(88.6% 0.04 6.3)
-
Step 300
300
#EAAEBA
oklch(81% 0.072 5.5)
-
Step 400
400
#DD8197
oklch(70.8% 0.116 5.1)
-
Step 500
500
#D05E7D
oklch(63.1% 0.147 5.2)
-
Step 600
600
#BC4166
oklch(55.7% 0.16 5.5)
-
Step 700
700
#A13155
oklch(49% 0.149 5)
-
Step 800
800
#832A46
oklch(42.7% 0.124 4.7)
-
Step 900
900 (this color)
#69273A
oklch(37.5% 0.096 5.1)
-
Step 950
950
#3E1822
oklch(27% 0.061 5.5)
#69273A with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #34363A | 0.107 |
| Deuteranopia (no green cones) | #454238 | 0.097 |
| Tritanopia (no blue cones) | #721F2E | 0.026 |
| Achromatopsia (no color) | #3E3E3E | 0.097 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #69273A
#69273A
oklch(37.5% 0.096 5.1)
- #004C46
#004C46
oklch(37.5% 0.066 185.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #69273A, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple Brown #673A3F ΔE 0.046
- Merlot #730039 ΔE 0.052
- Bordeaux #7B002C ΔE 0.054
- Wine Red #7B0323 ΔE 0.056
- Wine #80013F ΔE 0.062
- Claret #680018 ΔE 0.065
- Reddy Brown #6E1005 ΔE 0.065
- Red Purple #820747 ΔE 0.067
Use #69273A in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.