#69263C
Closest named color: Purple Brown (#673A3F). oklch(37.4% 0.098 2.7), rgb(105, 38, 60).
Aa
White text reads best on this color (10.80:1).
About this color
#69263C is a dark, moderately saturated red. In OKLCH its lightness is 37%, its chroma 0.098 and its hue 3°. Its hue sits on the warm side of the wheel. The nearest named color is Purple Brown (#673A3F), ΔE 0.049 away. White text reads best on it, at 10.80:1.
| Hue family | Reds |
| Lightness | dark (37%) |
| Chroma | moderately saturated (0.098) |
| Temperature | warm |
| Nearest name | Purple Brown (#673A3F) |
| Black text | 1.94:1 |
| White text | 10.80:1 |
Values
| HEX | #69263C |
| RGB | rgb(105, 38, 60) |
| HSL | hsl(340, 47%, 28%) |
| OKLCH | oklch(37.4% 0.098 2.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #69263C | 10.80:1 | AAA | Lc -98.4 | Preferred for body text |
| Black text on #69263C | 1.94:1 | Fails | Lc 9.5 | Not readable |
| #69263C text on white | 10.80:1 | AAA | Lc 94.4 | Preferred for body text |
| #69263C text on black | 1.94:1 | Fails | Lc -8.1 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FCF3F5
oklch(97.2% 0.01 2)
-
Step 100
100
#F7E4E8
oklch(93.5% 0.021 3.1)
-
Step 200
200
#F2CED6
oklch(88.4% 0.042 3)
-
Step 300
300
#EAADBC
oklch(80.8% 0.074 2.6)
-
Step 400
400
#DD809A
oklch(70.7% 0.118 2.6)
-
Step 500
500
#D15D81
oklch(63.2% 0.15 2.9)
-
Step 600
600
#BC3F6B
oklch(55.6% 0.164 2.5)
-
Step 700
700
#A23059
oklch(49.2% 0.153 2.7)
-
Step 800
800
#832949
oklch(42.6% 0.126 2.3)
-
Step 900
900 (this color)
#69263C
oklch(37.4% 0.098 2.7)
-
Step 950
950
#3E1824
oklch(27% 0.061 2.1)
#69263C with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #33353D | 0.108 |
| Deuteranopia (no green cones) | #44423A | 0.100 |
| Tritanopia (no blue cones) | #721F2E | 0.028 |
| Achromatopsia (no color) | #3D3D3D | 0.099 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #69263C
#69263C
oklch(37.4% 0.098 2.7)
- #004C44
#004C44
oklch(37.4% 0.067 182.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #69263C, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple Brown #673A3F ΔE 0.049
- Merlot #730039 ΔE 0.050
- Bordeaux #7B002C ΔE 0.053
- Wine Red #7B0323 ΔE 0.056
- Wine #80013F ΔE 0.060
- Velvet #750851 ΔE 0.064
- Red Purple #820747 ΔE 0.064
- Claret #680018 ΔE 0.065
Use #69263C in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.